Industry: News
OTS set to be record-breaker T
he Outdoor Trade Show (OTS) is shaping up to be the biggest yet with an 18 per cent increase in bookings compared to the same period ahead of the 2010 event, the biggest to date.
OTS 2010 tripled the number of exhibitors present at the first show in 2006. In 2006, there were 46 exhibitors and 621 visitors. Last year saw 120 exhibitors and 1,427 visitors.
More than 100 exhibitors have booked to attend OTS 2011 so far, with five months still to go before the show takes place. This includes first-time exhibitors Timberland and Bergans.
Organiser MCS said OTS provides retailers and manufacturers with an ‘ideal environment for conducting business and generating sales’. “Crucially, the autumn show date means it provides smaller and independent multiple retailers with a greater opportunity to liaise with brands,” MCS said. MCS’s Marta Williams said: “It is encouraging that support for OTS has continued to grow year-on-year and more so that exhibitors are signing up earlier than ever.
“The increased number of visitors and demand for exhibition space at OTS demonstrates the continuing need for such a trade event and its popularity highlights the important role the show plays.”
OTS 2011 takes place September 26-28 at Stoneleigh Park in Warwickshire.
MCS is also currently in discussion with the trade about staging OTS and the Tent Show, likewise held at Stoneleigh Park, at the same time in 2012. It has surveyed the industry to garner feedback, and is due to announce further details in early summer. Both events will run independently in 2011 as planned, with the Tent Show to take place September 4-8. ● Check out the June issue of SGB Outdoor for all the latest developments and news on OTS 2012 and the Tent Show 2012, as well as a preview of OutDoor, taking place July 14-17 in Friedrichshafen, Germany
Trespass joins Freedom as supplier O
utdoor clothing, footwear and accessories business Trespass has signed a deal to become a supplier to Freedom buying group members. Freedom said Trespass’s range offers ‘fashionable, functional, and innovative technical clothing for leisure pursuits and outdoor activities including travel, hiking, and snow sports’. Trespass will also supply members of the Sports Traders Alliance Group (STAG), Freedom’s sister buying group for the sports industry. All Freedom and STAG members will receive preferential terms from Trespass.
Freedom managing director Ward Robertson said: “It is a brand that we have wanted to be
involved with for many years, and with the mutual agreement now in place we have decided that the time is right.”
Stephen Anderson of Trespass added: “We are delighted to have finally joined up with STAG and Freedom.
“Our strengths in terms of range, quality, value for money and margin potential combined with the expertise and route to market that STAG and Freedom members offer I am sure will forge a very successful partnership in the months and years to come.
“It takes hard work to succeed and without question STAG and Freedom show the same drive
and commitment that we do at Trespass and although it took time, it was an easy decision for us to join.”
EOG endorses ISPO China after 2011 growth T
he European Outdoor Group (EOG) has ‘officially and exclusively’ endorsed ISPO China after the 2011 leg of the show recorded impressive growth
Some 94 international exhibitors attended ISPO China 2011, a 32 per cent increase on last year’s show. In total, there were 276 exhibitors at ISPO China 2011, a 29 per cent increase year-on-year, representing 350 brands from 19 countries. Visitor numbers totalled more than 17,700 over the three days.
ISPO China organiser Messe München said the growth recorded at ISPO China 2011 shows the region has ‘a desire for authentic international products’, ‘evidenced by the increasing number of premium brand retailers opening in China and the region, along with a general retail demand for high-quality labels’.
Klaus Dittrich, chairman and chief executive officer at Messe München, said: “The consistent growth of ISPO China validates the position of this event as the most important business-to-
4
www.sgboutdoor.co.uk
business sporting goods tradeshow in the Asia- Pacific region offering a unique opportunity to gain a detailed overview of the Chinese market. “This growth is also reflected in the participation of international brands and the increasing number of important events revolving around ISPO China, which offer visitors as well as exhibitors the chance to experience the trade show in its entire bandwidth.
“These business features and the confidence shown by partners such as EOG, confirm that ISPO China is the leading sports business network in the Asia-Pacific region.”
ISPO China 2011 was the first year at the show’s new home, the China National Convention Center in Beijing.
Mark Held, EOG secretary general, said: “The new venue for ISPO China provided a marked improvement over last year and provided the professional backdrop to showcase the ever more sophisticated booths from both the international and domestic brands.
“It felt busier than ever, and the quality of the visitors was evident in both their serious, business like attitude and of course in their dress. If it carries on improving like this, ISPO China, or ISPO Beijing as it will be called, looks set to take its place as the world’s third major spring show.” Dave Drulard, international sales manager at Black Diamond Equipment, said: “ISPO China was very busy and very different to expected. I am impressed by the amount of business, the people and the activities at the show, all of which leaves me with a very good impression. ISPO China provided us with excellent business connections.” Matthias Kosack, market director for adidas Sport Eyewear in the Asia-Pacific region, said: “We come here because the outdoor market in China is becoming one of the fastest growing sports markets in this area. And we are very impressed by the audience and the show at the same time.”
ISPO China is next scheduled to take place during winter 2012.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25