THE BUSINESS TRAVEL MAGAZINE I 39 w Show Preview ➔ BTM makes it a hatrick
The third Business Travel Market takes place in London this June and promises to be another valuable event for business travel buyers from across the UK and Europe
NOW in its third year, Business Travel Market returns to London’s ExCel exhibition centre this June in what has become one of the industry’s best-established annual events. The exhibition and conference format draws business travel buyers from across Europe, with around 500 of the anticipated 4,000 visitors participating as guests of BTM’s VIP Hosted Buyer Programme. The event takes place on June
22nd and 23rd and uses an advanced online appointments system to ensure leading travel buyers, sponsors and exhibitors are able to conveniently arrange face-to-face meetings with exactly who they want. Last year’s event saw around 300 hosted buyers attend over 2,000 such meetings with suppliers from across the business travel sector. BTM’s VIP Hosted Buyer Programme director, Loraine Holdcroft, says, “The VIP Hosted Buyer Programme has proved to be a great success. It ensures that professional travel buyers and exhibitors alike have meaningful and consensual pre- arranged meetings with the right contacts and decision makers.”
“Business Travel Market is timed to take place just before the RFP season, when buyers want to meet the suppliers"
“Buyers appreciate this mix, especially as it comes at no cost – other then their time – to either them or their organisations. Business Travel Market is timed to take place just before the RFP season, when buyers want to meet the suppliers.” The Guild of Travel Manage-
BIGGER & BETTER The event has gone from strength to strength and is set to offer more VIP Hosted Buyer Places and a greater number of exhibitors this year. Business Travel Market event director Paul Robin says, “We are greatly encouraged by BTM’s growth, which has far exceeded our original forecast. Hosted buyers plan their time at BTM around the conference sessions they have selected and the meetings they have pre-arranged, as well as the various networking events on offer.
ment (GTMC), whose members include BTM sponsors CWT and FCm Travel Solutions, is an official partner of the event for the first time, with the obvious synergy between the two leading to a formalised deal, as Paul Robin explains. “The GTMC has shown impressive healthy growth of both members and partners in the past year and it’s good to see many of them now participating at Business Travel Market. “The GTMC has been very
vocal on industry issues and in their lobbying and I look forward to its contribution to the conference,” Robin concludes.
HEADLINE SPONSORS Big name suppliers such as Qatar Airways, Starwood Hotels, Accor Hospitality, Carlson Wagonlit Travel, Eurostar, HRS and Grange Hotels have once
38 I THE BUSINESS TRAVEL MAGAZINE
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