business planning – our goals for the year ahead


A) Professional development Strategic aim – Focus on quality, qualifications, increasing scope, expanding routes to Fellowship


A1) Support trainees in developing from student to practitioner


A2) Ensure that those entering the register meet the required standards of knowledge, skills and behaviours required in a changing eyecare environment


A3) Ensure that those registering for specialist practice meet the required standards of knowledge, skills and behaviours required in a changing eyecare environment


A4) Improve standards of practice by encouraging the profession to develop enhanced skills and knowledge, and recognising excellence through Fellowship


B) Member services Strategic aim – Provide support for innovation in practice and increase scope of practice


B1) Understand and promote the value of membership


B2) Provide relevant and up-to-date information for members and staff


B3) Develop existing range of member services


B4) Deliver engaging College events


C) Standards for professional conduct Strategic aim – Create, review and maintain standards for professional conduct that support our members in delivering high quality patient care


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C1) Provide clinical, professional and ethical advice for registrants


D) Research Strategic aim – Commission, set direction, facilitate, promote, emphasise evidence-based practice


D1) Commission research to inform work to influence policy


D2) Maintain and develop the iPRO Programme and related activities


D3) Continue to deliver and develop the basic and translational Research portfolio and activities


E) Advocacy and outreach Strategic aim – Educate the public, enhance the status of the profession, represent and promote the profession


E1) Develop integrated media campaigns E2) Implement the College public affairs strategy


E3) Ensure integration and relevance of Museum within College activities


E4) Promote optometry as a career E5) Promote optometry to the public E6) Develop the College’s international voice


F) Organisational robustness Strategic aim – Ensure a College that is fit for purpose


F1) Comply with statutory requirements F2) Identify risks facing College F3) Control income and expenditure F4) Support governance F5) Ensure that the College remains an attractive employer


F6) Develop strategic and operational plans F7) Maintain serviceable office accommodation


F8) Manage the College IT network


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