ANAlYSIS | industry overvieW | despite economic wobbles
Aesthetics industry shows resilience,
Rapid cosmetic surgery procedures – often termed “lunchtime procedures” – have increased in popularity in recent months
T
ASHLEY YEO, Principal Analyst, Informa Business Information
email
ashley.yeo@
informa.com
THE LEADING NON-SURGICAL PROCEDURES GLOBALLY
BOTOX/DYSPORT TOXINS/ NEUROMODULATOR INJECTIONS
32.7%
HYALURONIC INJECTIONS
20.1% LASER HAIR REMOVAL 13.1%
AUTOLOGOUS FAT INJECTIONS
5.9% IP LASER TREATMENT 4.4%
12 ❚
HE WORldWIdE RECESSION mAY be more or less behind us, with speed of recovery now being the main
discussion theme.
Nevertheless, it hit many areas of elective surgery, in the inpatient/ambulatory sectors and privately-funded OTC sectors. But while the worst is yet to come for the
hospital sector, in view of the upcoming reforms in the way healthcare is paid for in many markets, including the us, Germany and the uK, the privately funded aesthetic and cosmetic procedures market is bearing up well. in contrast, public healthcare budgets are
contracting. the knock-on effects are already being seen. in the uK, for instance, royal college of surgeons president john Black noted back in january that the nhs is increasingly limiting operations for hernias, cataracts and arthritic joints to save money, and pcts are beginning to postpone some elective surgeries, such as gallstone and tonsil and adenoid removal. the uK is not alone in this. But privately
funded procedures seem to be holding up better, and in the case of cosmetic surgery, strong growth is being seen in certain areas. that was evident from the recent audit conducted by Baaps, the British association of aesthetic plastic surgeons. it showed that the public’s interest in aesthetic surgery remains strong, in spite of the economic downturn. according to Baaps’ 2010 audit of its
members, the number of surgical procedures in the uK rose by 5% to 38,274, seen by the industry as slow but steady growth. the rise was led by breast augmentation procedures (up 10%), facelifts (up 12%) and gynaecomastia, which increased by 28% and is now the second most common procedure among uK males, after rhinoplasty. the uK message is clear, believes Baaps
president elect rajiv Grover: “in times of financial hardship patients are looking for the real deal – treatments that deliver reliable, long-
March 2011 |
prime-journal.com
lasting results and have a proven safety record.” despite the recession, surgical treatment has benefited from the failure of injectable fillers to treat the breast and nose and of non-surgical methods to tighten loose skin of the jowls and neck, he said.
China now second to US in plastic surgery in the wider scheme of things, the uK is a significant but middle-ranking market. Worldwide, the americas (us, Brazil and Mexico) and the emerging giant economies of china and india constitute the leading five markets for surgical and non-surgical procedures. the us leads, and Brazil is second, but china is closing the gap in third place, and is the second largest for surgical procedures, according to the first global survey of plastic surgery statistics, released in autumn 2010 by isaps, the international society of aesthetic plastic surgery. the year-long survey, now a biennial
initiative that began in 2009, lists the top 25 countries, which represent some 75% of worldwide procedures in what isaps claims is the first reliable global data. the figures were collated by independent statistical specialists industry insights, based in columbus, ohio, us. publication of the findings is both a
breakthrough in its own right and evidence to the wider public that that aesthetic and cosmetic surgery is no longer a fringe activity, but is now an accepted set of medical procedures and is an established part of everyday life, just as all other elective procedures are. isaps executive director catherine foss told
PRIME that no other organisation has ever attempted to collect this information on a global basis. isaps even saw its previous statistics as rudimentary and its data collection methodology as so bad as to make the numbers of little use. the association will run the survey again this year, with information available in august.
LEADING 25 COUNTRIES IN THE ISAPS GLOBAL SURVEY FOR BOTH PROCEDURE TYPES
1 US
2 Brazil 3 China 4 India 5 Mexico 6 Japan
7 South Korea 8 Germany 9 Turkey 10 Spain
11 Argentina 12 Russia 13 Italy
14 France 15 Canada 16 Taiwan 17 UK
18 Colombia 19 Greece 20 Thailand 21 Australia 22 Venezuela 23 Saudi Arabia 24 Netherlands 25 Portugal
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