phc january 2011 www.phcnews.com


WATER HEATING MARKET REPORT


Stiebel Eltron www.stiebeleltron.com


Trends: As the public has become more and more aware of the benefits of investing in these newer and innovative technologies, the continued integration of tankless, heat pump and solar water heaters into the American market will continue to expand. The solar thermal federal tax credits are in place through 2017 and should facilitate an added boon to this industry for some time to come. Company News: Our new 32,000-sq.-ft.


warehouse is now open for business and we shall be filling it up with our complete product palette in the hopes that 2011 will point the way forward and out of the recession. Also, during 2011 Stiebel Eltron plans to complete a new training facility for instruction of solar thermal contractors/installers. Water Heating Market Outlook:


Energy Kinetics www.energykinetics.com


The Accelera® 300 reduces hot water costs up to 80%, and it works like an air conditioner, but instead of


dumping the heat outdoors, it puts it into the 80 gal tank of water.


Generally, the market should improve in 2011 in all economic spheres — residential, light commercial and commercial. Though the overall signs have been mixed for short- and near- term economic growth, people do understand the longer term savings involved with new and renewable hot water heating technologies, and will continue to take advantage of the incentives that local, state and federal governments are providing.


Trends: More than 30 years ago, founder John Marran invented the System 2000 combined heat and hot water system after reviewing government efficiency studies. Surprisingly, most of the industry has seen only minor improvements over the past few decades.Upgrading to a combined heat and hot water system may seem like a big expense, until you consider the 30 year payback that you’ll get with the right technology. Fuel savings should cost justify any upgrade. Government rebates and incentives based on outdated standards are inconsequential in comparison. Beyond efficiency, homeowners should look for reliability,


longevity, and products that integrate seamlessly with renewable energy. Consumers can also opt for solar thermal hot water, which is more affordable than other renewable energy technologies. All these efficiency gains deliver an abundant resource that reduces the load serviced by renewable energy sources and enables more cost effective solutions. Company News: Energy Kinetics offers ProTrainTM


Technical Service Training courses that cover System 2000 basics, applications, installation, tune-up and troubleshooting. The course also provides reviews of established principles that will help in servicing all heating systems. . Water Heating Market Outlook: The reduction in federal


HTP www.htproducts.com


Trends: High efficiency and combination products are growing more popular as homeowners are offered a number of incentives with energy savings. Able to save on energy costs alone, consumers also are offered incentive rebates and government incentives by switching or installing high efficiency products. Consumers are becoming more aware of the different products offered as recourses are readily available via Internet sources. HTP now offers the Pioneer, a retro-fitted space heating unit made to replace energy wasting mid-efficiency products. Company News: During the first quarter, expect to see


The Pioneer Heating Appliance combines advantages of condensing high-efficiency and high


thermal mass, which allows the unit to be installed as a direct replacement for inefficient equipment. Unlike mid-efficiency boilers and power-vented non- condensing units utilizing simple


“on/off” burners, the Pioneer’s burner is fully modulating.


HTP’s newest combination unit, an addition to its popular Versa Series, the Versa-Flame — domestic hot water heating and space heating combined in one efficient device. Saving on installation time and cost while providing excellent energy saving features, the Versa- Flame will be a heating solution for many homeowners. Water Heating Market Outlook: The beginning of 2011 will continue much as 2010 with a modest increase as the new year continues. The market will grow considerably in innovation, increasing purchasing as well.


incentives increases the burden on heating professionals to communicate the benefits of an upgrade to high efficiency integrated heat and hot water systems. This market will continue to expand with the use of calculation tools which more accurately characterize savings than AFUE alone, and clearly communicate payback in consumer friendly terms. The best technologies have demonstrated savings of 25% to 40%, and sales will continue to accelerate as the economy improves.


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Burnham by U.S. Boiler Co. www.burnham.com


Company News: U.S. Boiler Co. is continuing to see growing success with its newest products, the ES2, Series 3, and MPO-IQ with the IQ control systems that provide significant controls capabilities with incredibly simple installation and operating needs. For example, the addition of outdoor reset, which is one way to enhance system efficiency and save money, is simply added to an IQ control system by plugging in a module and connecting two wires to an outdoor sensor. The company has enhanced the control system capabilities on its Alpine condensing boiler. It now includes a touch screen Sage2.1 control system. The complete lineup of Burnham products has innovative


The MPO-IQ boiler system features significant control capabilities.


selections for every market from atmospheric gas, cast iron boilers to oil-fired water and steam boilers to super high efficiency gas condensing boilers — all available with the optional Alliance SL indirect fired water heaters.


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