GREEN SYSTEMS FORECAST 2011 BY BOB “HOT ROD”ROHR CONTRIBUTING WRITER 42
are my predictions, or guesstimates, for the hydronic and solar industry and market. Business-wise, work seems to be picking up around the country. My travels this year have taken me from Maine to Mississippi, from right to left coast and Alaska to Southern California. I have been exposed to an excellent cross-section of the market. I receive more daily newsletters that I can humanly read; I watch the homebuilders’ statistics; and listen to the contractors I meet. So I feel this prediction is grounded in reality. At least this week’s reality. Hydronics is in a funk, or slump. Even in the mountain resort areas, typically the stronghold for new installation radiant
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ear 2011 — time to pull out my hydronically warmed crystal ball and predict the next year. So here
work, business is way off. Repair and replacement marches on, mainly on an “as needed” basis. I’m not hearing of as many high efficiency boiler upgrades just to leverage lower operating costs. The slow economy and low fuel costs are both factors, I suspect. When I do see new construction projects, in the high-
end market, it looks like geothermal systems are the current rage. Homeowners and builders are attracted to this well-marketed concept. This is cutting into hydronics. It seems whenever the big name HVAC manufacturers have a message to drive to the consumers, their budgets dwarf that of the hydronic industries. The radiant manufacturers are coming up with geo-
compatible components. When you see the manufacturers commit their resources to a sector of the market, it’s a good indicator that this technology is needed and wanted. Manufacturers generally don’t retool without research and market analysis. Everybody backs the wrong horse now and then; however, when you see a trend across the
Why 2K Eleven? — an insider’s look at the upcoming year
When I do see new construction projects, in the high-end market, it looks like geothermal systems are the current rage. Homeowners and builders are attracted to this well-marketed concept. This is cutting into hydronics.
phc january 2011
www.phcnews.com
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