Advertorial Hp Photosmart
Photo Printing for the Modern Consumer
The photo publishing landscape is looking more exciting than ever, and the new creativity handed to consumers through the shift from analogue to digital presents increased opportunities to retailers to enhance their offerings.
As leaders in this transformation we believe now is the time for retailers to embrace HP’s most extensive personal publishing ecosystem on the market, designed to excite consumers with more meaningful publishing.
The modern imaging experience
In the time of analogue printing, the retail photo printing experience was synonymous with anticipation, excitement and nostalgia, taking a film to be developed and collecting your photographs was an occasion. We all remember the anticipation and the joy of looking through our prints for the first time - the analogue photo printing experience appealed emotionally to consumers;; and retailers were at the heart of this.
The role of the retailer, as it was during the analogue printing experience, has changed. Consumers no longer rely on retailers to print their photographs. The ad-‐ vent of digital photography has empowered the consumer by providing an ever increasing amount of photo publishing choices. Consumers can choose which photos to print and how they would like to print them, whether online, at home with enhanced photo printers, or in the retail environment.
This move to digital has also critically changed the emotional attachment consumers place on the photo publishing experience;; the anticipation and joy of first seeing a photograph is now experienced through the digital camera window or the computer screen. However, as crea-‐ tive photo printing grows, consumers are discovering new experiences in personalising photographs and photo products. The ex-‐ citement of creating, controlling and holding a product that you have designed, and the increasing availability of digital printing in retail, is reinvigorating sales and leading
consumers back to retail printing and allowing them to once again establish a relationship with their preferred photo shop.
Let HP help
The shift from analogue to digital presents a mas-‐ sive opportunity for retailers to reinvigorate the notion of photo printing as an occasion by market-‐ ing printing as a service. The opportunity for retailers now is to marry the consumer’s interest in the personalisation of photo-‐ graphs and on-demand results with the selection of photo printing products retailers can now offer through HP solutions - such as photobooks, calendars, greeting cards,and posters. For consumers, HP’s extensive personal publish-‐ ing portfolio allows them to access the content they want, when they want, how they want – and bring it to life through the power of print. HP is at the forefront of RPS product innovation with the Photosmart ML2000D Minilab printer, the industry’s fastest and most versatile printer capable of both borderless single-‐sided and borderless double- sided photo prints without paper changes.
"The advent of digital photography has empowered the consumer by providing an ever increasing amount of photo publishing choices"
16
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20