have the facilities necessary to print their own images at the standard they wish to sell to their customers. During the recession, many took the first steps towards turning a hobby into a source of income, and many enthusiast photographers have recently branched out into event photography. Whilst these are kitted out with cameras and editing software, many are still printing sample photos on desktop printers or simply showing them to customers on a screen, and their professional printing business is up for grabs. For these photographers who are still establishing their business, volume doesn't yet warrant investing in their own minilab or professional print solutions, and if the job is part time they may well not have the cash-flow to put up for something like this straight away. Offering a prompt, good-quality and reliable print service for them can really help their business get off the ground. You can find and contact these start- ups the same way their customers do - check local advertising, flyers and the internet!
With congruent audiences, there are many ways in which event photographers can promote each others' businesses. Including a business card with prints you have made for them, shows the end customer where they can obtain such quality prints - you could include a token discount, or details on the items that can be printed, like posters and photobooks. The photographers themselves will need marketing materials like cards and flyers, and if you have an established business relationship then you can look at including both of your details. In return for their continued custom, you can market the event photographer's services
to your customers and hopefully they will do the same for you.
Mark Amies of Photomart explains how these businesses can work together to support the independent trade.
"For starters, what any relevant business could be doing is giving local photographers the incentive for advertising their services in the shop/lab. If you work on the theory that members of the public who are interested in images will use the services of a lab or D&P shop, then it would make sense that the services would be promoted at the shop, as this is a suitable environment. In fact, if they're not sure where to look, this may be the first place they think to enquire about event photography.
"You see, what is really important here is that the members of the public need to see that good quality and original photographers are out there and that their services can be used. To be honest, this is also vital for the photographers too!
"Event Photography is a relatively new idea, but it is now very widespread. One of the biggest problems that an event photographer will have to face is getting the jobs in, and a lot of this is due to the fact that the members of the public just don't know they exist! If the consumer wants a photographer for an event, they will go to the yellow pages or google and simply look for a 'photographer', when what they are really looking for is an event photographer, as opposed to a wedding photographer or a portrait photographer - they just aren't aware that there is a distinction. It is all a matter of education and communication."
“Event Photography is a
relatively new idea, but it is now very widespread.”
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