Feature Event Photographers


TheMain Event


The lifeblood of any businesswhich prints pictures is the customerwho goes out and captures those images. Fromthemost casual occasional snapper to the seasoned hobbyist, these are the peoplewho spendmoney in order to print their images.


But what about event photographers?


With increasingly capable printers and even drylabs decreasing in size, many event photographers are investing in the ability to print their work in the field. The smallest labs can now fit into the boot of a car, after all, and for a busy event photographer with lots of work to print off, these can prove a cost effective solution.


You can, however, still appeal to this market in much the same way you appeal to all your photo printing customers: by offering something they can't do themselves. A printer or lab small enough to take out on the road will have limited capabilities, ideal for printing out a key range of samples but only in one or two sizes and usually at a


relatively slow pace compared to bigger machines. If the photographer and their customer require a longer run of prints, it could prove more time and cost effective to delegate the work to a larger lab.


Likewise the customer may want a large format print, a photo gift


or a canvas print. For some events, entire ranges of giftwares, printing substrates and other wares like photobooks are applicable, most of which can't be provided on site by the average event photographer. Offering local event photographers incentives in terms of discounts to pass on to their customers or to allow them to make their own margin on your products - in return for bulk orders put through you and possibly having their customers collect their items from your shop - can be of obvious benefit to both of your businesses. You increase your footfall and volumes, which in turn gives you a chance to boost your profits and market the products/services to new customers.


There are other products and services you may provide which could appeal to an event photographer. In addition to the product they sell, they need to produce a portfolio and display materials, for which framing and photobook services could be a great help in creating something eyecatching and appealing to show their customers. Helping a photographer to produce runs of sample photobooks to give out to clients, for example, can ensure you their custom for other essentials like consumables and memory, as well as their continued printing business.


Not all event photographers will


“With congruent audiences, there are many ways in which event photographers can promote each others’ businesses”


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