4 5


The best preparation for the presidential television debate is good rest, good health, and good review of the substance and data on major issues and your


opponent’s likely but indefensible positions.


Welcome, and encourage with a challenge, a debate with your opponent, particularly if he is better known and even if he is considered to be more ex-


perienced. (I doubt Goldwater’s claim that JFK had agreed to barnstorm across America debating him.) (JFK noted in Minnesota and during the fall campaign that debating Hum- phrey in the spring was a better experience than Nixon’s famous “kitchen” debate with Khrushchev.)


6 7


Do not waste time responding to or even worry- ing about ludicrous attacks from fringe sources that Americans are usually too sensible to believe. (As


Gail Collins advised the American people in her New York Times column: “Keep in mind that 5% of the population is made up of lunatics who usually have no problem getting a megaphone.”)


It is just as critical to rely on enthusiastic young volunteers as aging and sometimes cynical, even if famous and highly paid, political consultants.


Clockwise from top: Portrait of Richard M. Nixon


Score card of voting record for the rival Presidential candidates in the 1960 United States Election. Produced by the American Federation of Labour.


Portrait of John F. Kennedy


November 2010 | Campaigns & Elections 9


World History Archive/Newscom


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