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FEATURES 10 13 Lessons from the 1960


Presidential Campaign Ted Sorensen


12 The Master of Political


Management at Carleton University Christopher Dornan


MUNICIPAL POLITICS 17 A Newly Engaged Citizen


Suzannah Moore


22 How We Knew Toronto was Ready for Rob Ford


Richard Ciano 24 Lessons from the Ottawa


Mayoral Contest Walter Robinson


28 Urbanis Personae Anthony Furey


DIGITAL POLITICS 53 The Inside Scoop on iPhone


Apps for Campaigns John Craig


56 Digitizing the Human


Touch Mark Blevis


58 Where to Look Online for


the Impossible-to-Find Voter Bryan Gernet


62 Campaign Success Right


from Your Desktop Roger Stone


65 Size Matters? Stefan Hankin


Campaigns & Elections magazine educates, informs, entertains and connects all those who touch politics, from high-profile players to political junkies and casual observers.


Campaign & Elections magazine, Canadian edition, is published 3 times a year. Campaigns & Elections magazine (ISSN 0197-0771) is published 12 times per year by Political World Communications, LLC, Office Center at Princeton Meadows, Building 300, Plainsboro, NJ, 08536. Phone 609-716-7777. Periodicals postage is paid at Plainsboro, NJ, and additional mailing offices. Postmaster: Please send address changes to Campaigns & Elections, 30 Broad St., Denville, NJ 07834. Canadian goods and services tax registration number 125440354. Subscription rates in U.S. dollars: $49.95, one year; $79.95, two years; $99.95, three years. Single copies, $4.95. Rates for first-class, international surface mail and air mail are higher. Copyright©


2010 Campaigns & Elections.


All rights reserved. Printed in U.S.A.


Editorial material published herein is property of Campaigns & Elections unless otherwise noted. Politics, Campaigns & Elections, Campaign Control, Campaign Insider, The Political Pages and The Political Jobline are registered trademarks of Political World Communications®


. DEPA R TMENTS


PEOPLE & PLACES 26 Open Source 40 The War Room


42 Movers & Shakers Marie Della Mattia


50 Movers & Shakers Margie Omero


68 Shop Talk 74 By the Numbers 78 Did You Know That...


ADVICE & SERVICE


73 Campaign Doc 76 Bookshelf 77 The Top 3


4 Campaigns & Elections | Canadian Edition


Opinions expressed in paid advertising in this magazine are those of the advertiser and not necessarily those of Campaigns & Elections, its owners, staff or affiliates. Campaigns & Elections’ Politics is not responsible for the contents of advertisements.


This publication incorporates Campaign magazine, John and Dean Phillips, founders and co-publishers emeritus.


Campaigns & Elections magazine welcomes letters from readers about articles in the magazine. Letters should be concise and must include the writer’s name, address and telephone number to verify authorship. We cannot guarantee publication and reserve the right to edit for length and clarity. Please send letters to: bmorton@CampaignsAndElections.com


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Letters Campaigns & Elections 1655 N. Fort Myer Drive, Suite 825 Arlington, VA 22209


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