“We were extremely pleased with the new venue and layout which
produced new visitors and potentially new clients to the show. Our Sachelle, Vanilla Moon and Itsome ranges proved very popular and generally the mood was relaxed and optimistic.” Chris Dagless
“There was a noticeably positive mood and majority of the visitors to our
stand wished to place orders. We saw more independent buyers than we expected to see on the first day and over the next two days we were delighted with the level of new accounts showing interest in our collections and we added to our customer base. Overall the exhibition went well and The sell through rate for our autumn range is good and consequently people were upbeat about the collections.” Charlie Nicole
On display last month there were 65 brands, providing retailers with an
exciting cross section of Europe best factories and designers. These are some of the best selling brands in the UK, for shoe and fashion retailers. The blend of ranges on offer was improved again at the September Event with the introduction of ALIMA, ART, C. DOUX, DYVA, GANT, MANAS, MODA IN PELLE, NEOSENS, PAUL GREEN, RAS, SALORD JOVER, amongst others.
Alberto Zago – As usual had some key styles which were a combination
of classic/ understated fashion. Agent Charlie Nicole reported increased interest from the buyers in a revamp of the classic espadrille styles with striped wedges, followed by some of the more elegant styles which were well received too.
Thanks to successful styling by Rebeca Sanver, the real python ballerinas
costing only 45euros proved a hit with buyers, according to agent Martin Ward. Shoes with "girly" bows were a big success and the very sexy lycra wrap-arounds stole the show!!
What the exhibitors said: “It was great to be at the hub of London fashion just off Bond street, a
stone’s throw from the newly vibrant Regent Street to the east, the coolest dept store and Oxford street to the north and the newly developing super chic streets like Brook Street and Mount Street to the West. Customers were happy and got straight down to business writing orders, so they could steal a little personal shopping time after a job well done.” David Bell
“The temporary site proved to be excellent. The stands were well sited and bright and airy and the service given by the hotel was faultless. We enjoyed a much better customer flow and were able to open new accounts. Customers were able to view the collections in an excellent environment” Howard Jones
“The temporary new venue was not an issue for my customers, more
important our SS11 collections from Vidorreta Espadrilles and Angel Alarcon matching shoes and bags were received very well following on from Micam, offering great prices and quality from Spain.” Johnny Woolfson
“The Kensington Shoe Event continues to satisfy the requirements of
Peter Kaiser. The new venue was excellent and any fears of fewer buyers attending the event proved otherwise for Peter Kaiser. “New accounts opened and orders were in-line with our expectations.“ Rolf Buhr, UK Sales Executive, Peter Kaiser
"The Kensington (Westbury) Shoe Event was excellent - a far superior
venue which was greatly appreciated and enthused over by exhibitors and visitors alike. All our customers really liked the layout, the better light, the general ambience and the location being in the middle of the West End. The show was well attended, especially when you take into account that it
was the 4th fair in as many weeks and straight after Milan. Order levels, for us, anyway, were well up on last year, reflecting both strong retail trade in September, and an increasing demand for Kennel + Schmenger shoes among our existing stockists. A superb show and we are really looking forward to going back there next March." Mark Watts
“The new venue was liked by all my customers and the agents that
attended. My brands: Rapisardi Cara London and Victoria Delef, were well received by my customers, and the forward sales for summer were very good. The vast majority of retailers we talked to during the show were buoyant about current trading. Although, being careful with forward buying, my retailers were ordering the new colours and designs within the brands. So, overall the show was a great success, and I look forward to going back next season should the Kensington Close not be available again” Martyn Kirby
www.thekensingtonshoeevent.com
NOVEMBER/DECEMBER 2010 • FOOTWEAR TODAY
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