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it’s boring; you just go around shooting the same people, or if you suck you suck for longer! We wanted to flip that on its head, we made the arena smarter than the kids and scripted a show with actors. I didn’t want the season pass holder to be able to win every game, I wanted his little sister to be able to win. We also made the game a lot shorter. The average laser tag I think was 12 minutes, we’ve cut it down to four or five, so the adrenaline stays high. You need to find that sweet spot so that they don’t get bored but don’t feel ripped off either.


Terminator X: A Laser Battle For Salvation


Competing with Coasters Our guest satisfaction scores at La Ronde in Montreal with Terminator X are really high; up there with the top rollercoasters. Our strategy is to approach parks in what we say is a “no ride year.” They still need a headline act, it might not be a $10 million rollercoaster, but it needs to be cool, fun and exciting. Our attractions provide parks with all the benefits of a major Hollywood brand, but with the flexibility to take them out again after just a few years; you’re not stuck with the licence.


Be Consistent Anyone can tell you they’ve got a great idea for an attraction, but you must understand all the pieces of the puzzle to make it work. For example, you can make a billon dollar movie but it can still suck. Well it’s the same with attractions, it’s all just wood unless you can make it a show. To this day you still have a lot of Halloween attractions with people running around all over the place. This means only a few people get scared. Anyone paying for a ticket should get as close to the same experience as possible. We strive for consistency. In an organic, free-moving product that is extremely difficult. You have to add structure and formality and make it work it like clockwork.





Anyone


paying for a ticket should get as close to the same experience as possible. We strive for consistency


PARTS & SERVICE


NOVEMBER 2010


39





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