News An action packed IBC


The broadcast industry appears to be making a steady recovery if visitor numbers to IBC 2010 are anything to go by. Close to 50,000 went through the doors of the RAI, a rise of almost 9% on last year. Sony had a prominent presence at the show and made significant waves with a plethora of new and upcoming products to complement its already extensive line of HD cameras and formats. First up is the PMW-500, a new XDCAM


model that mirrors the features and functionality of the popular PDW-700 but which records (at HD422 50mb/s) to SxS memory cards rather than the Professional Disc. Next Sony revealed a currently unnamed digital 35mm model, which is due out early next year and will be significantly more affordable than the F35 and the SRW-9000R. Finally came the unveiling of a dual-lens stereo 3d camera with a high quality, half-inch sensor. Currently a prototype, Sony aims to get a shipping product to market by the middle of next year. All these models and more are detailed on


this page. Elsewhere in this issue are the latest productions to have opted for Sony cameras over the last three or four months, which span a range of genres, from natural history to entertainment and factual programming. Staying with studio-based shows, The


Producer report this month covers multi-camera shoots and reveals how best to plan the camera set up and take care of the large amount of footage these productions generate. Jake Bickerton


the editor NEWS IN BRIEF


Dry hire specialist Presteigne Charter has announced a major 3d expansion with the largest ever investment in Sony 3d production technology. Presteigne has invested in 13 Sony MPE-200 3D Processor boxes, 10 HDC-1500R camera systems, 3D LCDs, monitors and MVS-8000x vision mixers (pictured).


Sony has added to its new category of AVCHD file-based camcorders with the launch of the HXR-MC2000E, which comes with G-Lens wide angle optics and a ¼ inch Exmor CMOS sensor. Aimed at the corporate communications and educational market it follows the launch of the AVCHD format HXR-NX5E at NAB.


Southbank studio TLS, home of ITV daytime show Daybreak, is to upgrade its Studio 7 with Sony HD kit including six HDC-1500s, MVS-8000G vision mixers, Sony’s new 7” OLED viewfinder, and the latest LMD and BVM-L monitors. TLS’s Studio 7 upgrade follows the Sony Professional upgrades of Studios 1 and 2 last year.


Autumn 2010 theproducer 5 35MM CAMERAS Sony unveils “35mm World” vision


Sony Professional has stepped up launch plans for its “affordable 35mm camera”unveiling an unnamed prototype at IBC and confirming that the camcorder, first shown at NAB earlier this year, will be available for the beginning of 2011. Billed as bringing additional choice for budget conscious creatives, Sony Professional head of AV media business Olivier Bovis confirmed: “Our desire is to take the 35mm world into a much more affordable environment. The camera will be ready by early next year and will be more affordable by far.” The news came as part of a series of “35mm World” announcements including upgrades to the F35 camera designed specifically to enhance dynamic range, tone and colour gradation. The upgraded F35 includes an ISO 800 Hyper Gamma and S-Log 800EI setting to offer outstanding performance in low light and the ability to record a 12 bit signal, assisting high-end post. Sony also confirmed that deliveries of the new PL mount for its SRW-9000 would begin from the end of September and that the planned 12 bit recording and solid state options are still in the pipeline. Sony also showcased its 3d camcorder at IBC, revealing that it will be available “some time next year”.


XDCAM PMW-500 extends XDCAM range


Sony has boosted its XDCAM line-up with a new solid state camcorder, the PMW-500, with major broadcasters including RTL TVI in Belgium and WDR in Germany already placing large orders. Equipped with three 2/3 inch CCD sensors and two memory card slots capable of recording at 50 Mb/s, the PMW-500 combines the picture quality of the PDW-700 with the benefits of solid state. Sony has also added to its storage range with a new higher capacity 64GB SxS memory card, capable of recording two hours of material at HD422 50Mb/s. A quad- layer 128GB Professional Disc is due out next summer and will have more than two and a half times the capacity of the current 50GB disc.


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