Projects
CABLE GUYS GO XDCAM The PDW-700 ticked all the right boxes on Studio Scotland’s corporate shoot for high tech firm Brand Rex
Fife-based producer Studio Scotland has been using XDCAM HD camera technology almost since its launch back in 2003.
Recently it decided to continue its investment in file- based camera technology with the purchase of several PDW-700 cameras with HD lenses over a year ago. Most recently these were used on a corporate shoot for one of the world’s leading high technology specialist cable manufacturers Brand Rex. The job required plenty of chromakey and multi
layered effects work, all of which had to be worked out well ahead of time, explains Studio Scotland DoP Stewart Menelaws. “I have done a fair bit of chromakey work with a range of cameras over the years, and when using video cameras, even in a 4:2:2 colour space, you really do need to think through the job in hand or you will end up with an unconvincing image at the end of the day. With XDCAM we were able to get good clean
24 theproducer Autumn 2010
keys and an image that holds up well on a large screen.” The PDW-700 has proved itself as a fabulous work horse, he adds. “The image quality really is excellent, particularly for those wide vista shots that video has traditionally been poor at. Capable of handling virtually any environment recording high quality 4:2:2 50Mb/s data onto inexpensive bullet proof HD disc technology, no matter where we are shooting, I can get on with the job knowing we are unlikely to fall foul of any camera recording issues.” The shoot also included a large number of industrial set-ups using the camera on a lightweight dolly and camera crane. “Despite low levels of lighting the PDW- 700 has a wide latitude and capturing high quality imagery in these circumstances was easy. However, we did use portable lighting units to provide areas with effects lighting to give our images more depth.”
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