editorial
Position of responsibility
one point and efforts to address environmental impact are usually given short shrift and dismissed as ‘green wash’ and marketing spin.
T
While some of the criticism may be justified many companies appear to have woken up to their environmental responsibilities and are putting serious thought into producing products that enhance their green credentials and limit their effect on the environment. Conserving energy is now seen as a key objective by many IT departments and it makes sense for manufacturers to produce energy efficient products that appeal to installers and end users alike. Carbon offsetting is a method employed by an increasing number of energy hungry firms and is seen as a way of putting something back. The basic principle of offsetting is that you are redeeming the amount of CO2 generated by your company by investing in a scheme or project that will remove or prevent the equivalent amount entering the atmosphere - for example, sustaining an area of rainforest in South America. CO2 offset in the UK is less than one per cent of the country’s annual emissions so the practice is certainly not going to reverse the impact of global warming. It does, however, portray a positive message and demonstrate a degree of environmental awareness. Data centres are huge power drains but even here we
are starting to see so called ‘green data centres’ and there have even been mentions of ‘carbon neutral data centres’. Whether or not there could ever be such a thing as a carbon neutral data centre is a point of considerable debate but it does at least reinforce the belief that steps are being taken to shrink those oversized carbon footprints. If you want to hear more about issues that affect the
industry make sure you attend The Netcoms Show – The Network Infrastructure Event 2010. The event will take place on the 13th-14th October at The Emirates Stadium, London and will include a number of seminar sessions featuring industry exper ts. The sessions will be hosted by the TIA-B and NCN and will take a close look at some of the hottest industry topics. A full preview of the show star ts on page 17 of this issue and you can pre-register at www.
netcomsshow.co.uk.
Let NCN know what you think about this or any other industry subject by emailing
editorial@terringtonltd.co.uk.
Michael Crane Editor
W W W . S I E M O N . C O M
he IT industry is often criticised for producing very high levels of CO2 and giving little consideration to the monster carbon footprint that it’s ultimately responsible for. Unfavourable comparisons with the aviation industry seemed to be all the rage at
We’re Not Going Green. We Already Are.
At Siemon, we’ve worked hard to be the most green and sustainable network infrastructure company in the world, so our customers can deploy environmentally responsible cabling systems without sacrificing performance.
We help our customers build more sustainable infrastructures through:
• Future-Proof Infrastructures • Resource Management/Maximization • Reducing Power Consumption • Thermal Efficiency • Cabling Abatement/Recycling Planning
Just a few of Siemon’s Green Achievements:
• Carbon-Negative Operations • Zero-Landfill Recycling/Waste Management • 217 KW Solar Power Plant • Forestland Conservation • ISO 14001 Environmental Management • RoHS Compliance
To find out more about Siemon’s Environmental Sustainablity Achievements, visit:
www.siemon.com/green
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