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BigQuestion What deals do you offer on ride/admission tickets?


Darryl Klopmaker, Little Amerricka, USA: We offer four different unlimited ride wristbands, depending on the height of the guest and what they can ride. These range in price and colour from $9.95 (€7.75) to $19.95 (€15.55). We then offer $2.00 off that price using a coupon found on Facebook. We have also been offering some two-for-one promotions with the local cable TV provider, which provides customers with certificates.


Michelle Michael, Grand Pier (Weston-super-Mare), England: When we open, we will be selling “Grand Pier Dollars” loaded onto a card and the more you spend, the more you get extra. If you put £10 on, you may only get 10 Grand Pier Dollars, if you spend £15 you might get 20, and if you send £30 you might get 40 dollars. We are trying to get people to enjoy the rides but spend more. The system also allows us the flexibility to manipulate prices up and down as we need to, so at off peak times we might change the settings and offer rides at half price.


Fernando Velasquez, Luna Park (Coney Island), New York: Luna Park offers two price options. For customers who wish to pay as you go, we offer Luna Card deals. Luna Cards work on a debit credit system. We offer one free ride to customers purchasing cards of $30 (€23.35) or more, and two free rides for customers purchasing cards of $50 (€38.95) or more. Alternatively, Luna Park also offers an unlimited ride wristband in four-hour and six-hour time allotments on both weekdays and weekends. On weekdays the four-hour band is $26 and the six-hour band is $30. On weekends the four-hour band is $30, and the six-hour band is $34.


Robin Goh, Resorts World Sentosa, Singapore: There's so much to do here that it really depends on what our guests prefer. They may choose to stay in one of our hotels, in which case they can opt for our resident circus theatrical, Voyage de la Vie. Most guests come with families and all they want to do is experience Universal Studios Singapore. We have had many sold out days this summer through promotional deals and we are very mindful of price as the Singapore dollar can be very strong in comparison to neighbouring countries. We have to make it a little more affordable where possible. Our deals change quickly, but guests can always check out what deals are in store for them on the Resorts World Sentosa website.


Ups & Downs


Cedar Eases Debt - Easing a debt load that has preoccupied company officials for months, Cedar Fair has successfully refinanced a $1.8 billion debt


Stop The Music - Foreclosure proceedings have begun against Freestyle Music Park in Myrtle Beach, South Carolina. All aspects of the failed theme park, including materials, supplies, equipment, rides, apparatus and other items of personal property are likely to be seized


Figures of Fun


6.8


per cent – increase in Orlando hotel occupancy during July (year on year). The opening of Wizarding World of Harry Potter is cited as one reason for the rise


500


million – visits to Tokyo Disneyland since it opened in 1983. Guest number 5,000,000 visited on August 27


12,000


square metres – size of new Beijing Watercube Waterpark, which has been welcoming daily crowds of over 4,000 since opening on August 8


15,448


new one day attendance record at Futuroscope, set on August 17. The French park is enjoying its best season for a decade


1,000,000 number of riders (1 million+) on


Harry Potter and the Forbidden Journey during first two months of opening at Universal Orlando


Produced in association with AECOM. www.aecom.com/economics


Sinking Feeling - Just days after opening its new Cobra rollercoaster last month, a 47- year-old diver cleaning a dolphin pool was found dead at Connyland in Switzerland


Disney Paris Up - Attendance was up 1% and average guest spending rose 4% in the second quarter of 2010 at Disneyland Resort Paris


Disney Pays Up - Walt Disney Parks & Resorts has agreed to pay more than $433,000 (€337,000) in back pay to 69 employees at Walt Disney World in Orlando. The F&B staff were not paid for “off-clock work”


SEPTEMBER 2010


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