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[ Interview: Steve Bratt ]


Bringing the industry together to work effectively for everybody has mutual benefi t for us all


Stepping up E


Helping members survive the recession and cuts while preparing for fresh growth opportunities presents a uniquely challenging time for the ECA. Incoming group


chief executive offi cer Steve Bratt talks to editor Phil Lattimore about the future) Age: 46


volution, rather than revolution, is on the agenda. Come 1 October and the ECA will have a new group chief executive offi cer in place, with deputy CEO Steve Bratt stepping up to follow in the footsteps of David Pollock


– CEO for 13 years, and the man who recruited him to the association three years ago. Although undoubtedly there will be changes, don’t expect a


radical shift in direction. Initially as chief operating offi cer, and latterly in his deputy CEO role, Steve Bratt has been closely involved in the development and implementation of the ECA’s current corporate plan and with the latest ECA strategic review – the results of which are starting to be implemented. With a background working in and around the construction


industry, Bratt is focused on the challenges facing a sector that has been battered by the recession. But he is also keen to address the new realities in the electrical industry in the post- recession, defi cit-reduction environment – and to direct the response of the ECA accordingly. Married with three children – twin boys and a girl – Steve


Autumn 2010 ECA Today 31


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