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SGB Outdoor News


OIA launches online ‘Find your local’ facility


Brigham completes first charity climb


The Outdoor Industries Association (OIA) has taken further steps in developing its website - www.outdoorindustriesassociation.co.uk - by launching a new ‘Find your local’ facility designed to enhance membership benefits and to help visitors to the site find services across the UK relevant to the outdoor industries.


Sponsored by HF Holidays, a leading UK walking and leisure activity company, the new area of the site is designed to help consumers browse and search for outdoor related organisations geographically and by industry sector, using it as a one-stop-shop reference source whether they are heading off on holiday or looking for new services locally. It will also be a top-level reference source for both media and government. It will also provide substantial benefits to OIA members, who will have full listings on the map including a description of their business, logo, web link and contact details. Any business which has more than one outlet will be able to show all locations.


Louise Ramsay, chief executive of the Outdoor Industries Association, comments:


“The OIA website is an essential portal to communicate vital information for our members and end users. One of our key objectives is to facilitate the growth of our industry, and to a great extent this will be achieved by getting more members of the public to experience and explore the outdoors, responsibly. In doing so we need to ensure they are directed to our members, who are the real experts.


“The next phase of our development is to actively target consumers and drive them to the website via our new Public Zone which will have more visible links to kit lists, safety advice and other relevant information as well as an enhanced careers section. This is also where the online member mapping fits in.”


Columbia acquires OutDry


Mark Brigham from Ellis Brigham Mountain Sports recently completed the first of two ascents for charity. Mark successfully summited Mont Blanc (4,810m) and will be trekking up Kilimanjaro (5,895m) in November. More familiar with skiing down mountains than walking up them, Mark decided to undertake both ascents in order to raise funds to buy mosquito nets for the Friends of Malawi Orphanage. His partner Anitia will be working as a doctor at the orphanage for three months from September and will deliver the nets in person.


Mark described the Mont Blanc


Mark Brigham with Anitia and their guide


climb as 'the hardest yet best thing I have done.’ His blog of the trip can be found at http://verticalbloging.blogspot.com/


You can make donations to the ‘Mosquito Nets for Malawi’ fund online via the Ellis Brigham website or contact Mark direct via the Bristol store if you would like to donate any mosquito nets. www.justgiving.com/MarkandAnitia


Columbia Sportswear has signed an agreement to acquire OutDry Technologies S.r.l., which owns the intellectual property and other assets comprising the OutDry brand. The transaction is expected to finalise before the end of September, subject to customary closing conditions, and is not expected to have a material effect on the company’s 2010 operating results. “Columbia’s acquisition of OutDry is the latest example of our strategy to build a portfolio of innovative technologies that deliver performance and protection benefits of greatest importance to outdoor consumers,” said Tim Boyle, president and CEO of Columbia. “We view OutDry’s proprietary construction methods, under development since 1998, as the ‘gold standard’ for producing waterproof, breathable footwear and gloves that outperform products still relying on the 25-year-old method of internal booties and bladders. We intend to deploy OutDry across our portfolio of outdoor brands, including Columbia, Mountain Hardwear, Sorel and Montrail, as well as to market OutDry to select leading brands within and beyond the outdoor industry.” OutDry’s patented and patent-pending construction methods bond a waterproof, breathable membrane directly to the inside of the outermost layer of a shoe or glove, thereby preventing water or dirt from penetrating to internal airspaces and fabric layers as commonly occurs with products that rely on bulky booties or bladders. OutDry improves waterproof, breathable performance, reduces water-weight gain, maintains insulation capacity, and improves fit and dexterity, resulting in greater comfort. Avoiding water penetration beyond the outermost layer may also help reduce the incidence of mold, mildew and bacteria that often develop when internal fabric layers become wet.


6 SGB OUTDOOR SEPTEMBER 2010


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