SGB Outdoor ISSN 1757-7276 Editor’s Comment I
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Keen’s top man talks to SGB Outdoor about the UK 20 TOM HUTTON
Our star writer looks at the subject of staying warm, and how best to do it – and what to do it with
SGB Sporting Goods Business
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September 2010 www .sgboutdoor
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Come and be inspired by Hi-Tec
at OTS Stand number 60
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SEPTEMBER 2010 SGB OUTDOOR 3 Outdoor Content 4 NEWS The latest goings-on in the outdoor industry 8 NEW PRODUCTS Including Haglöfs’ SS11 range, and Keen’s offerings for next year. Don’t miss them! 14 UP AND RUNNING A new retailer in Ludlow talks about why, how and more… 16 TECH REP Càrn’s excellent Stratosphere boot gets broken down into USPs so you can sell it more effectively
Jon Bruford - Editor SGB Outdoor Tel: 01584 877177
Email:
jonbruford@yahoo.co.uk
’ve had an unexpected view of a new outdoor store opening recently, in my home town of Ludlow, Shropshire. I say unexpected because I honestly didn’t know anything about it until it was practically open; it’s been really interesting to see the impact it’s had on people I know well, and on shopkeepers I know well. If ever a town needed an outdoor store, it’s Ludlow; what we had instead was a very good shoe shop which stocks outdoor boots, and a very good sports shop which dabbles in other bits and bobs. Well, now we have the real deal, and it’s going great guns – even better than the owners expected. You can read about the first part of their journey on page 14, in what I hope will become a new series of articles.
Tech Rep [p16] is well worth a look this month with Càrn’s Stratosphere boot explained, and Tom Hutton’s latest contribution can be found on page 20. Enough of my burble. See you all at OTS!
This month’s issue includes OTS Supplement
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