Park Profile
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Battlestar Galactica
Universal Studios Singapore offers several unique experiences, and the overall feel is of a theme park rather than a film park. Of its 24 rides and attractions, 18 are either brand new or tweaked in some way compared to those at other Universal properties. Notable new lands include Madagascar and Far Far Away, the first full Shrek-themed zone in any park worldwide.
At 20-hectares, the Singapore park is relatively small. The whole park, including a lagoon, are constructed over the top of a 3,500-space underground car park. The lagoon doubles as a catchment area for a resort-wide water management system used for cooling and irrigation. Large canopies, meanwhile, shelter guests from the heat or rain in Singapore's year-round tropical climate. Clustered around the lagoon are seven themed lands, packed so tightly that it's easy to miss the water feature at the centre unless you actively look for it. Creating a smooth transition from one land to another is a challenge for any theme park designer, yet here the close proximity of, for example, competing themes like Ancient Egypt and Sci-Fi City, required a particular amount of thought. Several seasoned Universal professionals were involved in developing the park, including executive designer Kevin Barbee, who was heavily involved with the design of Universal Studios Japan, vice-president of operations John Hallenbeck, formerly director of attractions operations at Universal Orlando, and director of food and beverage David Hamano, who has worked at all three existing Universal Studios parks. Marketing for Resorts World Sentosa, was made relatively easy thanks to Genting's existing relationships
Jurassic Park Rapids Adventure
with media and travel agents throughout Asia. “There was a bit of education involved,” explains Goh, “For some markets, and I'm talking about places such as Vietnam, the Universal concept was hard for them to understand because it is has quite a lot American content.”
In Singapore, where a keen movie-going public is more than familiar with Hollywood fare, it was less of a problem. Yet with a local population of just 5 million, the resort must appeal to guests form much further a field. Exploiting Singapore's position as a major Asia Pacific air hub, the target market is anyone within an 8-hour flight time, some 2.7 billion people. This in turn pits Universal Studios as a potential competitor to all of Disney's operations in Asia.
Themed Lands
On arrival at the park in Singapore, Universal guests may do a double take at the sight of the Far Far Away Castle, but it is surely just the natural theme park extension of the Shrek films' “homage” to all things Disney. In this all-new land, visitors can enjoy the Shrek 4D Adventure; Donkey LIVE!, an interactive show featured Shrek's wise-cracking sidekick; Enchanted Airways, a Vekoma junior coaster that runs out over towards the lagoon; and Magic Potion Spin, a themed children's Ferris Wheel inside the heart of the castle.
On entering the park all guests pass through Hollywood. As well as a large number of merchandise and food & beverage outlets, this area is also home to Pantages Hollywood Theater, where audiences can enjoy the musical show Monster Rock. An empty sound stage in New York provides the
Accelertor Dino Saurin’
Revenge of the Mummy
Hollywood - under a canopy! AUGUST 2010
Street theatre in “New York”
Canopy flyer 27
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