chaptersinaction “All of our chapter leaders have
run missions, and they’re good at it,” says MOAA Director of Contract Services and Marketing Col. Mike Jordan, USAF-Ret., who developed the concept behind the Give Me 10! program. “They have a proven track record. That’s why Give Me 10! has been so successful.”
A win-win situation In 2007, Lt. Col. Roger Leach, USAF- Ret., began participating in Give Me 10! when he became membership chair of the Lake Tahoe (Nev.) Chap- ter. Although the program’s goal is to push officers to join the national as- sociation, Leach used it to recruit new members for his chapter. Between 2007 and 2010, the chapter grew from 42 members to 106 members. In 2009 alone, the chapter recruited 20 mem- bers through the Give Me 10! pro- gram, and the chapter achieved a net increase of 22 members. The Give Me 10!
program also enabled the Lake Tahoe Chap- ter to earn a total of $4,460 in recruiting in- centives and bonuses. The chapter uses the money to support four local Junior ROTC (JROTC) units and the Veterans Guest House in Reno, Nev., which provides lodging to military families while their loved ones are hospitalized nearby. Many more chapters also are put- ting their earnings to good use. Some chapters use the money they’ve earned to start service projects, from providing JROTC and ROTC schol- arships to shipping care packages to deployed servicemembers. Other
chapters sink their earnings right back into recruiting. “When [the Richmond Chapter]
started getting money from Give Me 10!, we didn’t go out and squander it,” says Cmdr. John Baumgarten, USN- Ret., membership chair for the Rich- mond (Va.) Chapter and the Virginia Council of Chapters. “We sequestered that money and used it to pay for our chapter’s recruiting program.”
Arkansas chapter members recruited 35 MOAA members at a state National Guard con- vention.
Younger members wanted Approximately 58 percent of MOAA’s members are 70 years old or older. Not surprisingly, the asso- ciation is working harder than ever to recruit younger officers so it can maintain its current membership level — and its legislative clout on Capitol Hill. To help achieve this goal, in 2006 MOAA began offering through the Give Me 10! program free, one-year national member- ships to currently serving officers. That same year,
the Southside Virginia Chapter, then led by Col. Victoria Revilla, USA-Ret., began re- cruiting young offi- cers at the U.S. Army Quartermaster School in Fort Lee, Va. Dur- ing the programs that spanned 2006 to 2009, the chapter signed up 1,764 members, most of whom are currently serving officers.
Members of the Fort Rucker
(Ala.) Chapter also are working hard to recruit currently serving mem- bers. During the 2008 and 2009 Give Me 10! programs, the chapter recruited 2,544 new members for MOAA. Chapter members recruited
most of these members during grad- uation ceremonies at the warrant officers’ academy at Fort Rucker. Other chapters have had success
targeting conferences, conventions, and events that tend to draw active duty military officers. For the past three years, chapters in Arkansas have recruited at state National Guard con- ventions. This year, members of the Northwest Arkansas Military Officers Group staffed a booth at the Arkansas National Guard convention and re- cruited 35 MOAA members.
Gold bars Another initiative designed to help chapter members recruit younger officers led MOAA to launch the Gold Bar Program. Under the pro- gram, chapter members present gold bars to graduating ROTC cadets — along with complimentary trial memberships in MOAA. Every chapter in Virginia near a
college or university presents gold bars to graduating ROTC cadets, which has resulted in hundreds of new members for MOAA. Many other chapters also are driving up their re- cruiting totals through the Gold Bar Program. In April 2010, members of the Cape Fear (N.C.) Chapter present- ed gold bars to 38 graduating ROTC cadets at Campbell University in Buies Creek, N.C., and recruited 32 new MOAA members. “I just think it’s a great program,”
says Cape Fear Chapter President Lt. Col. Arlie Smith, USA-Ret. “It’s helped our recruiting and allowed us to forge a better relationship with the ROTC units in our area.” To find out more about chapter
members’ efforts to recruit new MOAA members, visit the Give Me 10! program website on MOAA’s Web Base at
www.moaa.org/givemeten.
S E P T EMB E R 2 0 1 0 MI L I T A R Y O F F I C E R 47
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