AUGUST 2010 |
www.opp.org.uk
MEDIA
MEDIA & MARKETING Social media | 51 Developer profi le
sales messages all at once. Tweeple [people who use Twitter] won’t follow you if your sales tweets are in their face. However, what they are looking to you for is great content, and for your inside knowledge of a market in which they wish to buy. Potential buyers will also respect you if you retweet an interesting
“Update your company Twitter profi le for 20 to 30 minutes morning and evening every day”
property report, a journalist’s article or a well-written blog, because it shows that you are giving them a balanced overview of the market. Also, when it comes to starting a
Twitter account, do it in your company name, not a fi ctional property buyer who pretends to tweet great things in order to direct buyers to your website. It’s not all about the number of followers you have either. Ecocil in Brazil might only have 259 followers on Twitter but it clearly has targeted buyers who are now following the developer. This means a lot more to a property fi rm than having 10,000 followers with no intention of buying.
Twitter time Twitter etiquette recommends that only one in every 15 tweets should promote your company. And the rule is to be polite – avoid writing “he-he” or putting a smiley face or too many exclamation marks because it looks
unprofessional. Also, don’t forget that setting up an account for your company on Twitter and posting daily tweets will be a cost to you in staff time – and do you have someone who can tweet daily? While many employees embrace
Twitter and look forward to posting new things about their company, some staff simply don’t have the time. And it looks bad if you start a Twitter account and then never update it. The recommended time you
should spend updating your company’s Twitter profile is 20 to 30 minutes in the morning and
20 to 30 minutes in the evening, every day. If a social media expert manages this for you it still costs relatively little compared with other marketing or advertising costs. Because Twitter is about sharing great content and news about you and your industry, make sure most of your tweets take people back to a relevant landing page or blog on your website. If your social media expert is
maintaining your Twitter account on your behalf, regularly update them with news and inform them when you’ve updated your blog. Also, tell
11 ways to make a start on Twitter
1. Set up a Twitter account in your company name, not a fictional name. 2. Start a blog on your website and ask your web team to make it easy to update. 3. Every time you update your blog, post a Tweet saying “New post” fol- lowed by your blog headline and URL. 4. If the URL you paste makes the tweet longer than 140 characters use
www.bit.ly to shorten the URL. Paste this new URL link back into Twitter. 5. With every new press release, news story or article, post a Tweet with a link to it. 6. When a major research report comes out about your market, comment in a Tweet and then link to it – it’s ok to sometimes send your followers to other websites because consumers will respect you for it. 7. Have you appeared in a property journalist’s article? Tweet the link to it. 8. Find influential bloggers and follow them. Even better, direct message them. 9. If you type a hashtag, #, followed by the country or keyword, it will help getting you found quicker on client Twitter searches. 10. Produce an engaging corporate video for your website and use Linke- dIn, Facebook and Twitter to link to it. 11. Make yours an open company by running your customer service via Twitter. Remember to direct message someone [DM] if you need to com- ment personally.
Quick Twitter guide
DM - Direct message
# - Hashtag plus a keyword helps you and your followers fi nd a thread of conversation about your topic
RT - If you see this on a Tweet it’s asking you to retweet
Follow - When you fi nd a blogger who could be useful to you then follow them, then look at who they’re following and follow them
Twitterment.com is a useful search for tweets as well as stats on the popularity of keywords being used on Twitter
them about exciting press releases and other activity at your company. For details of social media sessions at the OPPLive conference in Oct please visit
www.propertyinvestor.
co.uk/london/
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