50 | MEDIA & MARKETING Social media WORDS | Bernadette Costello
MEDIA The digital and social media column Marketing to Tweeple
At last, the trade has proof that sales can be done via Twitter but if you think it’s as easy as bombarding your Twitter page with sales messages then think again.
T
WITTER is contributing to the Brazilian property boom by helping
developers make sales. The biggest successes are in the northeast of the country – ADIT members Abreu Imóveis and Ecocil were the fi rst real estate fi rms in Brazil to make sales. Developer Ecocil, which is
50% owned by the UK investment management group Salamanca Capital, has now sold eight properties. “Other companies are replicating Ecocil
and Abreu Imóveis on Twitter,” says Felipe Cavalcante, president of ADIT, the organisation for promoting property investment in Brazil. He believes Twitter, which is the
most popular micro-blogging site in the world, has been of fundamental importance to the property industry.
“It’s very important for any political or business leader to have a Twitter account nowadays”
“ADIT has its own Twitter
account and all its action happens here. I also have my personal account,” explains Cavalcante. “I really believe that it’s very important for any political or business leader to have a Twitter account nowadays. It’s the best way to communicate with the media and the people you represent. “It’s also very important to avoid miscommunication and gossip. You can deny any comments or information about you that are not true. We can
Bernadette Costello is a former editor of OPP and now specialises in digital & social media strategy at: William Murray Communications:
www.williammurray.co.uk.
also inform people about our actions and steps.”
Getting started on Twitter If you’re thinking of starting a Twitter account, or outsourcing it to a social media expert, don’t blast out tons of
www.opp.org.uk | AUGUST 2010
Get noticed ... the choice is yours | Will you spend your marketing budget on Twitter, on advertising, or on an exhibition stand? ADIT’s Felipe Cavalcante does the lot.
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