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AUGUST 2010 |www.opp.org.uk WORDS | George Sell


rganiser Fractional Life hopes that its forthcoming “Fractional Summit USA” is going to build on the success of its older sister event, the annual Fractional Summit Europe, which drew 275 delegates from around the world to London last year.


The fractional summit O


Fractional Summit USA will be held at the InterContintal Hotel Miami, and the theme of the conference is “New world, global landscape”. Delegates will be able to attend a range of sessions including individual speaker as well as group panel discussions from a wide range of worldwide experts. The two- day conference has been set up to allow


agents, developers, lawyers, fi nanciers and service providers to network, learn and exchange information and ideas. “Unlike other fractional real estate conferences,” says Fractional Life boss Piers Brown, “Fractional Summit USA will have a strong presence from the destination club sector, with Exclusive Resorts, Ultimate Escapes and Ritz-carlton Destination Club all contributing to the event.”


Highlights of the programme include a “Fractional 101” session which gives an in-depth introduction to all elements of fractional real estate for developers and agents looking to enter the sector. Day two opens with a keynote


address from Byrne Murphy, a US developer who specialises in introducing US real estate concepts to Europe such as designer retail outlet centres and “data hotels.”


Major topics to be covered include converting existing properties to fractional ownership; the value of rentals and exchange programmes; the future of the destination club industry; digital marketing and the legal aspects of fractional property.


And visitors should not miss the


summit’s “buyers’ panel” in which delegates can quiz exisiting fractional, PRC and destination club members on what made them buy, whether or not


FRACTIONAL Developer profi leBUSINESS Fractional summit | 49


OPP is supporting the “Fractional Summit USA” in Miami at the end of this month as its offi cial media partner. The event takes place from August 31 to September 1 2010. What is on offer?


their experiences have lived up to expectations and how the process can be improved.


The “Fractional 101” session will look at different shared ownership models such as timeshare, fractional, and destination clubs.


Speakers include Sarah Rezak of Rezak Resort Consulting; Scott Ritter, Vice President of the Residential Division of Dahlgren Duck; Jim Marmorstone of Fairmont Raffl es Residential; Kathryn Plouff of Plouff Equity and Dan Bachrach of Foley and Lardner LLP. For tickets and all registration details please go to: www. fractionalsummitusa.eventbrite.com.


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February 25 -27 2011 Flanders Expo Ghent


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