NEWS 8 MCV 23/07/10
WWW.MCVUK.COM
THQ: Red Dead hurt UFC 2010 sales
But publisher says latest MMA fighting title WILL meet expectations having shipped 2.6m units worldwide by James Batchelor
THQ SAYS the runaway success of Rockstar’s Red Dead Redemption’s damaged sales of its brawler UFC 2010. The 2009 edition of UFC was a smash hit, debuting at the top of the All Formats Charts and even receiving a nomination for Sales Triumph in this year’s MCV Awards.
So expectations were high for its sequel. However, despite reasonable sales, THQ admitted the game hasn’t quite met expectations – at least not yet.
“
“Our sales were softer than where we would have liked them to be,” THQ’s UK
marketing director Jon Rooke told MCV. “We know our UFC and MMA fans have bought it, but we haven’t delivered the broader sales yet. “That’s largely down to Red Dead Redemption. Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars.”
Rockstar took a fair amount of our market share, as well as a lot of consumer dollars. Jon Rooke, THQ
May saw the debut of a wide array of promising titles from several leading publishers, but none were able to prevent Red Dead from racking up six weeks at No.1.
Rooke went on to claim that UFC 2010’s performance was also due to “a change in
”
NINTENDO, Electronic Arts, Ubisoft, Tecmo Koei, Capcom and Namco Bandai have all signed up for the next MCM Expo in October.
The Q4 event, which takes place as part of London Games Festival, will host games including Marvel vs Capcom 3, Enslaved, Majin: The Forsaken Kingdom and Naruto: Ultimate Ninja Storm 2.
Nintendo will also be taking its Nintendo Unleashed tour to the event. More publishers and games will be revealed in the weeks to come.
The October show will, for the first time, play host to the MCM Expo Awards. The Awards are publically voted and will honour the best movies, video games, TV programmes, anime, manga, comics and novels. Meanwhile, the event organisers have announced plans to run a Manchester expo on July 30th, 2011. The event will be held at Manchester Central, and publishers are invited to get in touch. MCM has also revealed a brand new website. The
Rockstar’s Red Dead Redemption dominated May but UFC still held its own with 2.6m units shipped
circumstances” compared to when UFC 2009 hit the market, and he is confident UFC sales will pick up in the coming months. “Last year, we had the perfect storm,” he said. “This year, Rockstar did.
“That’s not to say our sales were in any way disappointing. We still managed to ship 2.6m units, which is a fantastic achievement, and that figure is still growing.
“And we’ve got a long tail with that product. We know it
sells consistently and will do so over a long period of time. “We absolutely believe we will deliver our initial sales expectations for UFC and the 2010 edition has been a phenomenal success.” THQ: 01483 754000
Major publishers line up for next MCM Expo
organisers say the new portal is easier to navigate and is more streamlined than before, letting visitors access all the information they need ahead of the show.
The next MCM Expo will take place at the London Excel between October 29th and October 31st.
This October’s MCM Expo will feature a third day for the first time
The first day will be just for the press, industry and weekend ticket holders, and the doors will open at 2pm. MCV is the official media partner for the event.
www.londonexpo.com
EUROGAMER.NET PRESENTS
1 - 3 OCTOBER 2010 EARL S COU R T THE LARGEST DEDICATED
VIDEOGAMES SHOW IN THE UK
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52