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MCV 23/07/10 13 ANALYSIS: SIX MONTH REPORT
£100m £200m £300m £400m £500m £600m FIG 2. Software, hardware and peripheral sales (value)
0 Total software Total console hardware Total console accessories
There are (at least) two new pieces of hardware due before the end of year – Move and Kinect – which could well pull the casual audience back in. And both are backed by extensive launch line-ups and marketing campaigns. Although it's not expected, 3DS may also be out before the year is up, while the software slate for Q4 is much stronger than last year. Halo: Reach, Fable III, GT5, Final Fantasy XIV, Need For Speed, Assassin’s Creed: Brotherhood, The Force Unleashed II, FIFA 2010, GoldenEye, Just Dance 2 and
we can’t know for
sure.” Parker
Consulting founder Nick Parker adds: “The
casual element of the boxed product market that we loved five years ago has moved out of that area altogether. “These consumers are now looking at what they can get for free online. The key sellers this year have all been core games. It is a bit frightening for the long-term packaged goods market trying to get a broader profile.”
CALL IT A COMEBACK The market is down so far this year, but the trade has plans for a second half fight back.
that’s just to name a few. “There are lots of exciting developments around hardware products coming out that are likely to have a significant impact on the Christmas gifting period,” said HMV’s head of games Tim Ellis.
“Not least among these is the new Xbox 360 S, and then with further platform enhancements in the shape of Move, Kinect and even 3DS. “There’s also strong software coming with much-anticipated sequels. “Early 2011 is likely to carry on the Q4 momentum with some great releases that include Dead Space 2 in January and Killzone 3 on 3D in March.” Howsen concludes: “The pipeline of product is very strong and I think we may see consumers spend more on the products they want as they try to beat the VAT increase. With Move we'll also be making sure that millions of consumers are aware that this is coming. So all the ingredients are there for a successful Christmas trading period.”
TOP 10 VIDEO GAMES JAN-JUNE 2010 Title
1 Just Dance 2 Red Dead Redemption
3 Battlefield: Bad Company 2 4 Call of Duty: Modern Warfare 2 5 Wii Fit Plus
6 Wii Sports Resort
7 2010 FIFA World Cup South Africa 8 Aliens vs Predator 9 Final Fantasy XIII 10 FIFA 10
Publisher Ubisoft
Rockstar/Take-Two Electronic Arts
Activision Blizzard Nintendo Nintendo
Electronic Arts SEGA
Square Enix Europe Electronic Arts
2010 Sales
940,358 819,161
590,580 540,761 499,998 439,920 396,858 359,968 339,996 318,719
ERA ENTERTAINMENT MONITOR BY VALUE 2009
Music Video
Games Total
January-June 2010 v 2009 ENTERTAINMENT WARS
VIDEO AND MUSIC sales both increased for H1 2010, while games software suffered. For H1 2010, the video market grew
by 0.6 per cent compared with the same period last year. This was driven by a surge in Blu-ray sales, which increased by 81.3 per cent year-on-year, while the DVD format dipped by 7.7 per cent. Music sales grew
“While the market overall is tough, in each case we are seeing real growth in those sectors in which we are able to offer new or innovative products. “Pop culture moves so quickly in the
year-on-year by 0.4 per cent to £522 million. Digital album sales actually increased by 34 per cent, while physical CD album sales fell 9.1 per cent. Games suffered the steepest decline,
down ten per cent to £533 million. Entertainment Retailer’s Association director general Kim Bayley said:
“Pop culture moves so quickly in the internet age and there is much more competition for the consumer wallet”
internet age and there is so much competition for the consumer wallet that it is inevitably harder to excite consumers with the long-established formats.” The biggest-selling video game was Ubisoft’s Just Dance, which sold 940,358
units. The biggest-selling album was Lady Gaga’s The Famewith sales of 719,517 units, while 2.3 million copies of James Cameron’s Avatarwere sold on DVD and Blu-ray during the first six months of the year.
£520.1m £847.6m £592.4m £1.945bn
£522.4m £852.5m £532.6m
£1.886bn
% Change +0.4 +0.6 -10.1 -3
FIG 3. Console and handheld market share (value) £184m
2009 2010
Total home console
£72m Total handheld
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