Media Partner THE MARKET FOR COMPUTER AND VIDEO GAMES
04 His Master’s Vision HMV’s Simon Fox details the firm’s plans to become more than just a retailer
06 The name’s Bond Activision claims 007: Blood Stone will fill the void as fans await the next film
07 The priceisright The industry fights back over supermarket demands for lower prices
Issue 597 Friday July 23 2010 £3.25
10 Is 3D in trouble? A look at whether or not 3D gaming can grow when millions are unable to see it
13 Half-time scores MCV speaks to the trade and analyses the charts for the first half of 2010
14 Develop Awards A complete rundown of this year’s winners across each category
EVERY BUYER EVERY BRANCH EVERY INDIE EVERY WEEK
One for the ladies... Now you can play with Robbie Williams
EXCLUSIVE: Global superstar gets his own video game in wake of Take That reunion by Christopher Dring
LAST WEEK he re-joined Take That and now Robbie Williams will star in his own video game. The pop sensation is on the
comeback trail. He has recorded a new album with Take That, and will tour with the band in the summer.
“
will release We Sing Robbie Williams, a karaoke title for Wii that features 25 of his biggest hits. Both the game and the Greatest Hits compilation are scheduled for release in October.
Rafael McDonnell, SVP for Brand Partnerships, Licensing & Synchronisation at EMI Music,
We are really proud to offer the chance for all of Robbie’s fans to sing along to his hits with the new game.
Rafael McDonnell, EMI Music
He is even set to launch a new compilation this autumn: In And Out Of Consciousness: The Greatest Hits 1990-2010, celebrating Robbie’s 20 years in the music business.
And to accompany the new album, publisher Nordic Games
We Sing Robbie Williams will coincide with the singer’s 20th year in music
INCORPORATING
Argos brings used games to all stores
by Christopher Dring
ALL ARGOS stores will offer a video game trade-in service from tomorrow (July 24th). The pre-owned offer coincides with the launch of the firm’s 74th Argos catalogue. Customers will have the chance to trade in
said: “EMI is at the forefront of working with the games industry and recorded music, with artists such as Robbie embracing this important format. “We are really proud to offer the opportunity for all of Robbie’s fans to get the chance to sing
” by Dave Roberts
AFTER A successful couple of years at Camden’s Jongleurs, the games media’s big night out is moving upmarket – but will still stop short of being ‘formal’. Now at The Bloomsbury Ballroom in London, the event will be able to accommodate a larger audience, meaning more journalists and industry guests. The awards will recognise the best in specialist and mainstream games media in print and online.
This year’s GMAs is being supported by some of the market’s biggest companies: Microsoft, Nintendo, Activision, Codemasters, Electronic Arts and Ubisoft have all stepped forward as Gold Sponsors. As ever, the nominations and winners will be voted for by members of the media and industry PRs. The categories are: Games Magazine Games Website Specialist Writer, Print Specialist Writer, Online
around 250 different titles for Argos gift cards that can be spent on any product available from
along to their favourite hits with this new game.”
Nordic Games’ sales and marketing director Nik Blower added: “Robbie’s fanbase covers practically every age group, and both genders – a massive percentage of the population will want to play this game. It’s a huge deal for Nordic Games.”
Tracks already announced
for the game include Angels, Let Me Entertain You, Rock DJ, Old Before I Die and She’s the One. Williams has sold 11m singles and 57m albums. He has had seven UK No.1 albums, making him the biggest selling solo artist in the UK.
the chain. The service will be advertised within the catalogue, which has a circulation of 18m. The catalogue specialist began trailing pre-owned in various stores in the North East at the beginning of March. Argos said gamers ‘responded favourably to the online trade- in price list’ – which the likes of GAME, Gamestation and HMV do not do.
Date set and venue upgraded for return of the GMAs The biggest ever Games Media Awards will take place on October 14th at London’s Bloomsbury Ballroom
Coverage by a National Newspaper brand Coverage by a Mainstream Magazine brand Regional Games Columnist Games Broadcast/Podcast Games Blog Rising Star
VG247’s Pat Garratt was crowned Games Media Legend last year
There’ll also be a new Games Media Legend, following in the footsteps of Gary Penn, Steve Jarratt and Pat Garratt (pictured). The nominations begin now. Please send your suggestions to
gma@intentmedia.co.uk
PERSONNEL 28 RETAIL BIZ 29 NEW RELEASES 34 HIGH STREET 36 CHARTS 38
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