INSTALLATIONS Holland Casinos joins ’n plays with Atronic A
TRONIC’s DEAL OR NO DEAL JOIN’N PLAY has hit casinos in The Netherlands in a big way. April saw seven of the 14
Holland Casino locations (Utrecht, Eindhoven, Scheveningen, Nijmegen, Rotterdam, Venlo and Breda) install and go live with one bank of JOIN’N PLAY each. Amsterdam follows later in the year.
Based on the popular television game show,
DEAL OR NO DEAL JOIN’N PLAY is part of ATRONIC’s proven DEAL OR NO DEAL suite, and a member of its Community Bonus Series. Players must collect briefcases to qualify for bonus rounds guaranteed to hit in regular intervals. They select and swap briefcases with their fellow players with hopes of choosing the highest hidden amount and to find out who among them made the best deal. Five integrated vertical 46-inch LCDs re-create the excitement of a TV studio. The eye-catching display is mounted atop comfortable Slant Top cabinets.
DEAL OR NO DEAL JOIN’N PLAY
combines the fun of community play with the excitement of competition between players during the community bonus round. The guaranteed Community Bonus is scheduled to strike at preset time intervals for
Jan Paul van Heemskerck, Vice President
Marketing Holland Casino said: “The roll out of DEAL OR NO DEAL JOIN’N PLAY in our casinos follows research that many of our guests prefer playing together. We are confident that DEAL OR NO DEAL JOIN’N PLAY fits well into our new direction of offering more social gaming and enhancing the casino experience of our guests.”
Stuart German, Sales Director ATRONIC
International added: “We are of course delighted that Holland Casino has chosen our DEAL OR NO DEAL JOIN’N PLAY bank concept. The team at Holland Casino clearly realises the potential new clientele this product will bring them, as well as the entertainment value it will generate in their casinos.”
players who collected enough golden briefcases.
“During meetings between the professionals
from Holland Casino and ATRONIC, we created a “high class design” for the complete package of JOIN’N PLAY including signage for the casinos. The JOIN‘N PLAY packages will get a premium “spot” in the casinos and during the introduction of JOIN ‘N PLAY an intensive marketing campaign will be initiated to inform all players of Holland Casino. This all shows how Holland Casino is committed to bringing more excitement and fun to their casinos. I am looking forward to seeing the first results after the initial Go-Live in Holland Casino Utrecht,” said Alex van den Brul, Regional Sales Manager ATRONIC International.
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JULY/AUGUST 2010 45
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