G2E ASIA 2010
GPI’s Greg Gronau with Christophe Leparoux
Giorgio explained that they had showed a number
of new products including new styles of American Roulette Wheels, Winning Number Displays and an exciting new patented Baccarat and Black Jack games with additional side bets for the player. Terry explained further that while their traditional
tables on show are manufactured in Italy they all had unique features, such as the Blackjack Table, with a unique shaped base as used on the Queen Mary II, and a Bean-Shaped Baccarat Table that can be seen in the high limit rooms in Macau. Abbiati also displayed a direct link to the Elaut terminals to enable customers to select and play live roulette using the Abbiati table or automated Elaut Roulette at the same player terminal. Giorgio Abbiati commented that there had been a lot of interest in the Abbiati RFID value chips and plaques which use the Magellan 13.56 MHz PJM technology.
Novomatic’s gaming products have a superb
reputation throughout the industry and each time we encounter them at an exhibition, that reputation seems to grow. At G2E Asia, the company showed for the first time a complete game mix rendered in full Chinese language translation and with the games themselves adapted to the requirements of the Chinese market. With the best selling Super V+ Gaminator and recently- launched NOVOSTAR SL2 slant top model on display the AGI booth experienced a strong level of visitor interest. Also of note was the Pinball Roulette
from Panter Gaming of Slovenia, a company that had joined the Novomatic family only days before G2E. This single-
player Roulette game is activated by the player using a traditional pinball launching device to deploy the ball onto the roulette wheel. Highly innovative and with several interesting graphic features and multi- language capability, Pinball Roulette could be the next big thing for Novomatic.
IGT need no introduction to the worldwide gaming
market, but they had not scored the same kind of success in Asia as the rest of the world – well, not until recently. According to Kurt Quartier, the company’s new Advanced Video Platform (AVP) product line has a lot to do with this. But the company is philosophical, and it’s learning – and what it’s learned has already resulted in huge market gains across Asia. Quartier told us: “If you look back three or four years when a lot of the big properties opened over here, we were actually at the end of a product lifecycle and on top of that we were coming to the market a little bit late and Aristocrat had done a phenomenal job in that time. So we may not have got Macau quite right just yet, we’re working on that,
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but Macau is not all of Asia. We’re working on growing a strong presence in places like the Philippines, we have 25% of the Singapore market, we have the majority of this year’s order out of Genting, we’re the largest supplier to Resorts World Manila – and we just hit double digits here in Macau. So we are getting this traction, and we’re seeing that difference from when AVP has become available.”
Shuffle Master must be loving the Asian market,
with its proliferation of table games – though they were emphasising some slot product this year at G2E Asia, with games from their Sydney studio on the floor, with Asian themes like Lucky Panda on show. The highlight, however, was their enhanced Vegas
Star product, a card game which can bring major gains for operators as it can work on a grand scale. As Shuffle Master’s Kirsten Clark elaborated, “Vegas Star is scalable with up to 100 terminals working from one result. This year, we have a new video dealer on Vegas Star, and it’s on Baccarat with ‘live’ cards, so when the random number generator determines the card value that’s actually appearing on the cards digitally. “Additionally, we have added a progressive jackpot
to the game of Baccarat. It’s funded by standard outcomes in the game; if you hit certain ties, and have made that side bet, you can be eligible for an incremental progressive.” With a side bet, the Baccarat game remains true and familiar, with the added lure for players of hitting big. This innovation should do well for Shuffle Master across Asia.
GPI’s product offering has grown so much in the
last few years, with their superb RFIDPoker table leading the line, that one could almost – but not quite! – forget that they made their reputation with chips and plaques. Highlights at G2E Asia included their eReady
table, which allows the operator to integrate any electronics from any manufacturer on to a card table and it reduces interference. Along with RFID you can put on shufflers, monitors, whatever you need, while limiting the amount of interference for chip-reading in the rest of your equipment. Company President Greg Gronau also confirmed to
us that the company will be expanding its product offering to its Asian customers. He said: “We’re looking at expanding into the Asian marketplace with similar products that we offer in the US – cards, dice, tables, layouts. “We have a great reputation and we need to build
on that and work with it to maximize our effectiveness to our customers.” GPI already counts most of the major players in Asia among their chip and plaque customers.
Cammegh, world-renowned roulette wheel manufacturers, are rapidly becoming known for so
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