G2E ASIA 2010
dealer. Each horse represents a suit, and when that suit is drawn, the horse moves forward. It’s so simple, says Matt Bielenberg of Racing Card Derby, that the company taught the staff for their stand at the show how to deal it in less than 10 minutes. Players can bet on a specific suit to win, or name
the 1-2-3 winning order, or even bet red or black – the bets are pretty flexible but not overly complicated. The game is in fact simple enough to work just about anywhere in the world, and this will also be its strength. The cards are drawn from a traditional show but
are read from below by Racing Card Derby’s own device, the ICU2 Card Recognition Unit which is flush-mounted to the table. It can, says Matt, read any card from any shoe. As far as maintenance goes, Matt told us this is a
winner too: “We use the latest LED technology and each of the lights under the table has a 15-year warranty. The computer doesn’t need upgrading or anything, and every race is logged. It’s a very, very low maintenance setup.” You’ll be seeing a lot more of this in future issue of CI.
Bally had the usual strong presence at G2E Asia,
with a broad range of product and their renowned systems on show. In such a tough market though, even a company like Bally has to have something to set it apart, and Gavin Isaacs say they have it in their staff. Isaacs told us, “One of the things that strikes me about Bally’s presence here is our team. I look around, and all of our team are local, with the exception of two ex-pats. Everyone else is young, local and innovative and they work very, very hard for their customers. It really gives us an edge, I think.” The watchword for those staff at G2E Asia was
innovation, as the company presented its latest technologies to an appreciative audience. Isaacs explained: “Innovation, stability and future development are the messages we are bringing to our customers here. “We’re bringing some of the newest technologies
into the market here and we’re trying to show the customers that we’re innovating, while also being localised. We have more product now in Chinese, and more things are focussed towards the Asian market.” Bally’s systems division also scored a hit with an
installation that went live during G2E Asia, in the Galaxy casino, with iView now available to customers on IGT, WMS, Bally and Aristocrat games.
Alfastreet brought with them a selection of their
famous automated Roulette and gaming product that can be seen all over Asia as they have scored successes in Laos, Cambodia, Vietnam, Macau, Singapore and many more places. But the standout for us was their multigame product, which the company had introduced to the industry at London’s IGE in January. Alfastreet’s Albert Radman explained to us that this unit was gaining some more traction
for the company: “We brought several of these [multigame] units into Vietnam and Laos, and we are now working on Macau. We are discussing trials with some operators here and hope to have something in place soon.”
FutureLogic has had its oh-so-promising suite of
products – in particular PromoNet – dangling in front of visitors for a few years now but at G2E Asia, they took it a step further with a functioning, live installation on the stand. It’s one thing to read about how something works and another entirely to see it in action, so this was a big success for the FutureLogic team. John Edmunds, VP of International Sales,
explained: “We have promotional couponing live on our booth for the first time at any trade show. It’s running on IGT, Bally, Aristocrat and WMS games. It’s effectively a mini casino for people to try out. When visitors play the games they hit pre-assigned triggers we have put in to the couponing system, so you might get a voucher for a free lunch or dinner. For example, if you have bet $20HK and had a net loss of $10HK, you get this voucher, for a free drink. Or if you’ve been playing for more than five minutes and lost more than, say, $100HK you get this coupon for a free meal. It’s easy to configure. PromoNet has even more to offer operators,
however, as Edmunds continued: “We also run promotions where if your player loyalty card is inserted, you get one type of promotion, and another if you don’t. It could be used as a great incentive to get people to sign up for player loyalty programs.” FutureLogic’s PromoNet has been snapped up by a
major player in Asia for a test period, so expect to see it at a casino near you soon!
Abbiati’s Roulette solutions are highly thought of
in the industry and employed worldwide; it’s no wonder that their visit to Macau ended in smiles all round! Abbiati exhibited with their partner RGB in a joint
venture called RGB Abbiati. Giorgio Abbiati, CEO and Terry Clarke,
Commercial Director travelled to Macau for the exhibition from Italy.
JULY/AUGUST 2010 33
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50