Catering & Nutrition
The Healthier Drinks Choice for Kids Y
AZOO, the nation’s favourite milkshake belongs to an exclusive selection of drinks which meet current government legislation for drinks that can freely be sold in schools, so parents can be safe in the knowledge that YAZOO is a great alternative to high sugar soft drinks and an ideal lunchbox filler. Government intervention in schools’ food and drink policy and significant media coverage has kept the childhood obesity debate at the forefront of parents’ minds, and as a result they are making more educated decisions, choosing healthier drinks for their children than in the past. Parents are now increasingly checking ingredients lists and sugar levels to ensure that their children are benefiting from a more balanced and considered diet. This change in attitude has been emerging for some time and as a result, manufacturers have generally been cleaning up their act, removing artificial colours and moving towards more natural ingredients. Convenient, healthier and more natural products are clearly the winners in this competitive market.
The Government and the School Food Trust (SFT) has long been leading the way in the fight against childhood obesity, one of their key initiatives is the ban on sweetened fizzy drinks, they now only allow bottled water, skimmed or semi-skimmed milk, pure juices and yogurt or milk drinks with less than 5% added sugar to be sold in schools.
We work hard to meet the latest health standards by constantly updating product to ensure it remains a healthier alternative for both adults and children. In an ideal world, children would be happy to drink a plain glass of milk everyday, but research and brand experience shows that this is not likely to prove realistic. Adding flavour to milk can be an effective solution, providing a healthier alternative that is attractive to both children and parents.
June 2010
These changes have also spurred a number of new entrants into the market offering very low cost ‘worthy’ milkshakes that meet the letter of the law but haven’t necessarily cracked the key test: taste. If the product doesn’t look and taste good, children simply won’t drink it. The objective of the SFT is to make [milk] attractive to children so buyers shouldn’t be fooled into listing cheap substitutes for YAZOO. One clear way in which YAZOO focuses on the brand’s healthier credentials is through on-going commitment to grassroots sports. Taking part in sport is a key contributor to the health of the nation’s children, both physically and emotionally; and milkshakes like YAZOO also have a part to play in ensuring we make healthier choices in our lives. The new recipe and packaging for YAZOO shows the healthier side to YAZOO. Containing less than 5% added sugar and free from artificial sweeteners and preservatives, YAZOO is a healthier alternative to fizzy drinks.
Mark Cueto (England & Sale Sharks) joined forces with the brand and the Rugby Football Union four years ago, to bring Tag Rugby to over 450,000 school children each year, as well as donating balls, tag-belts and other equipment to thousands of schools across the country. We have also had England and Lichfield rugby star Sarah Hunter join the Tag Rugby scheme to help boys and girls work on their skills. Since the YAZOO sponsorship began over four years ago, the programme has reached over one million children.
uFor further information about YAZOO, catering managers should call 01403 220 724 or visit the website at
www.yazoo.co.uk
www.education-today.co.uk 33
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