04-08 FOOT MAR10 news :Footwear_Jan10_p4_8 04/03/2010 10:59 Page 6
NEWS
Cherry Blossom premium
launches at Debenhams
Cherry Blossom Premium, the Premium range will also be be continuous co-operation on
new range of shoe care positioned to appeal to those promotional activity and web
products benefiting from who want to take care of their site activity. The Cherry
extensive market research on hand bags. Blossom Premium range will
both formulation and Sales Director at Cherry then be available to the entire
performance, is to be launched Blossom, Dave Watkins, says: trade later in the year.
exclusively through Debenhams, “Debenhams liked the idea of This represents an exciting
the UK high street launching Premium exclusively new development for the brand
departmental chain with 105 in their stores and working with following encouraging sales
outlets in the UK. The range, an iconic brand manufactured in results throughout the last
presented in tailor-made the UK. In fact Cherry Blossom twelve months and an
merchandising units, will be is now the only shoe care brand extremely positive response
available from mid January in produced here. from both the trade and the
Debenhams’ Ladies Shoe We are also providing training general public to our new
departments. An interesting and sales support programmes web site -
development is that selected for Debenhams’ staff to assist
www.cherryblossom.co.uk”
items of the Cherry Blossom with the launch and there will concludes Watkins.
Loake presents ‘modern heritage’
looks for Autumn/Winter 2010
For Autumn/Winter 10, new Loake’s premium 1880 range The Design Loake range also Wholesale prices are from
developments from Loake have sees the introduction of a new has a new collection of casual £50. Recommended retail
a ‘modern heritage’ feel as the collection of Goodyear welted boots with broad, turned-up prices are from £120.
Northamptonshire shoemaker styles with robust, outdoor toes. A men’s latchet boot
marks its 130th anniversary looks, including a distinctive (Anvil), a multi-eyelet boot For further information,
with new interpretations of bump-toe and Bellows tongues. (Forge) and a two-eyelet chukka please contact:
some classic English designs. The collection includes a heavy boot (Miner) come in Black or
Key styling themes include country brogue in Chestnut Brown distressed, vintage-look
Andrew Loake, Loake Bros. Ltd.,
workboot and countrywear burnished calf (Ashby), a leathers and waxy suedes.
01536 415411
styling; oily, waxy, distressed rugged plain front Derby in a Design Loake also sees
www.loake.co.uk
and vintage-look leathers and rich red-brown waxy grain distressed suedes and waxy
suedes; heavy profile leather (Bakewell) and a lace-up, six- nubucks lend a more casual feel
and rubber soles; Storm welts eyelet brogue boot (Bedale) in to contemporary classic lace-ups
and brogue detailing. both of these colour options. Boyd and Gunny, both of which
‘We felt the current emphasis All these styles have a heavy have elongated, chisel toes.
on heritage looks was the Split-Reverse welt and come
perfect opportunity to focus on with original Victory rubber
some characteristically English soles.
designs, but in a contemporary Loake 1880 also sees the
way,’ said sales director Andrew best-selling Burford boot given
Cory. ‘The classic heavy styling a Dainite rubber-studded sole
is currently very fashionable and new Dark Brown Burnished
and works well with jeans. And Calf and Black colourways
we’ve given some of our (Litchfield). Tetbury and
modern formals a more Berkeley are also introduced
roughed up, casual look.’ featuring a heavy Storm welt.
6
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FOOTWEAR TODAY
•
MARCH 2010
www.footweartoday.co.uk
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