04-08 FOOT MAR10 news :Footwear_Jan10_p4_8 04/03/2010 10:59 Page 4
NEWS
Exclusive Footwear Area
News In Brief . . .
Revealed At BOUTIQUE by Chic
China challenges EU duties in the WTO
Wortmann’s turnover more than 830 million euros. Growth
over 4% despite economic crisis
Boot sales power Timberland in Europe
Cherry Blossom Premium launches at Debenhams
New children's lines for ART and El Naturalista
The Off-Price Show returns to Olympia on the 14th and 15th
March 2010.
The UK’s Most Lavish And
New children’s lines for
Glamorous Fashion Event
Art and El Naturalista
Boutique by Chic have announced an exclusive new area dedicated
to footwear which will form a central focus within the extravagant
show created for directional fashion buyers and Europe’s finest
The Art Company and El Naturalista will come out with their first
fashion accessory brands.
lines of shoes for children between the ages of 3 and 11, starting
Boutique by Chic takes place 25th - 27th April 2010 at the Ricoh
with the autumn/winter 2010/11 season. Divided into five families,
Arena in Coventry which is about 15 minutes away from the NEC
each collection will have about 25 models. Depending on the
and is extremely easy to access either by road (junction 3 on the
reaction of the market, they may be more in the future. Made at
M6) or via the free shuttle service which collects visitors from
the common factory run by the two brands at Quel, in the La
Birmingham International Airport / Railway station adjacent to the
Rioja region of Spain, the two new lines will have the same
NEC in Birmingham. (see website for booking details).
general spirit of the adult collections – urban and fashionable for
Since it’s launch in October 2008, Boutique by Chic has caused a
Art, and nature-inspired for El Naturalista – but they will feature
sensation with buyers who adore the concept of grouping together
original designs. All the models will be respectful of the
carefully selected, high quality fashion brands from all over the
environment.
world in an extremely luxurious environment which includes tented
The Art Company, which owns the Art and Neosens brands,
aisles, chandeliers, fountains, exquisite display features... and of
remains separate from the company that markets El Naturalista.
course the complimentary champagne, cocktails and blinis served
They have the same shareholders, however, and these have
by very desirable models on arrival!
created a new company, called Life Concept, that will manage the
Over 70% of the brands are from Europe and over 40% of them
children’s lines as a stand-alone business unit coordinated by
do not show at any other UK show, so it is a wonderful opportunity
Angel Perez, who has been working for the group for several
to steal an advantage over your competitors by offering your
years. He has set up a network of agentscovering at least 12
customers something very different. Of course the best UK
countries for the first season, and some of them are specialized
handbag brands are there like Fiorelli, Mischa Barton, Ri2k, Nica,
in the children’s footwear segment. There are no plans to put out
Charlotte Reid, Storm, Sirco, Nova, NV bags... There are also many
a children’s line under the group’s Neosens brand name. This
gorgeous European brands like Roberta Gandolfi, Tierry Mugler,
young fashion brand will have a new visual identity. The image
Gianni Conti, Abbacino, Arcadia, Barbara Milano, Hansson,
will be clearer and more fashion-oriented. Together, Art and
Kontessa... and lots of fabulous jewellery, scarves, watches and
Neosens should post a sales increase of 4.2 % this year, in spite
every other type of fashion accessory you can imagine.
of the poor economy, with growth in Germany, France and Spain
There are always surprises in store at BOUTIQUE and we are told
more than offsetting a decrease in Eastern Europe. Company
that the April event promises to be more captivating than ever!
officials are targeting a sales increase of 5 % for 2010.
Previous events have included aerial performers, feathered show
El Naturalista enjoyed a major recovery this year, posting a sales
girls (and boys), a string quartet, live statues, cute guys in
increase of about 17 %. Sales grew mostly everywhere except in the
swimwear and a very popular New York Cop who appear at various
U.K. and the U.S., where they were affected by the currency
times showing selected products which are available at the show.
situation. The brand entered two new markets: Hungary and Croatia.
The food is themed each season and has been highly acclaimed
www.shoeintelligence.com
for its quality and value. There is a French theme this time which
will be served in the very glamorous restaurant area adorned with
crystal chandeliers and glamorous Parisian details.
To book your place on the shuttle, pre-register, see the
If you're not familiar with Shoe Intelligence yet, why
not subscribe to a three month trial? Send an email to
brand listings and find more information on BOUTIQUE by Chic
sample@shoeintelligence.com for more information.
and BOUTIQUE FOOTWEAR, visit their website at
www.boutique-by-chic.com
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FOOTWEAR TODAY
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MARCH 2010 www.footweartoday.co.uk
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