18 FOOT MAR10 care in:Footwear_Jan10_p30 04/03/2010 11:19 Page 18
Care Inernational
Care International
C
olleagues from the fashion world are already teaming up to
challenge themselves and challenge poverty in the 2010
Prima Solutions Adventure Challenge supported by Footwear
Today on 22 May.
Taking place in Exmoor, teams will hike, bike and canoe the
distance of a marathon in ten hours. It’s no mean feat, but efforts
will be worthwhile: funds raised will support CARE International in
helping some of the poorest people in the world overcome
challenges of their own caused by poverty.
Amongst the first to sign up are a team with a history of
supporting CARE. Zoe Moss, captain of an intrepid bunch from
ZoCa Clothing, has not only entered previous CARE challenges: Zoe
and business partner Carole Harrison have created their own line of
active wear, inspired by the CARE Challenge Series- with ten per
cent of profits being donated to the charity.
Says Zoe, “I first heard about CARE through Carole. Being from
the Lake District, she was aware of CARE Challenge events and
aware of the work done by CARE. We have since participated in two
CARE events, and learnt more about the organisation. The
Being active benefits us in our well-being,
management of the events, and our overall experience of CARE,
and having a challenge with a great cause
has been extremely positive, and something we relate to. Our
outdoor fitness clothing provides a natural fit to the CARE
is an excellent motivator to rally a team.
challenge events, and thereby a good opportunity to contribute in
raising awareness and funds.”
Zoe Moss
The ZOCA range will be showcased in some high profile stores in
Spring/Summer 2010, with a wider range being introduced for
Autumn/Winter 2010. In the meantime, Zoe and her team are
looking forward to their third CARE Challenge. “The Prima Solutions
Adventure Challenge is a great opportunity for sharing different
activities with team members all within the space of one (albeit
long) day! It’s good to have a challenge to train for – especially one
which encourages camaraderie and a team approach.”
The teambuilding aspect of the day appeals to Zoe. “I relish the
prospect of spending time in the outdoors with colleagues. It’s
good to meet other teams and enjoy some friendly rivalry. That
said, I remain wary of canoeing. The thought of capsizing and
losing contact lenses is not one I choose to dwell on!”
This will be the fifth Prima Solutions Adventure Challenge. The
event aims to bring the total raised for CARE by the fashion
industry to quarter of a million pounds. That’s not the only
landmark: by the end of the event, participants will have hiked,
biked and canoed over 10,000 km between them!
Zoe is keen to encourage other corporate teams to sign up. “Like
most industries, it’s easy to get caught up in day-to-day business.
The CARE challenge event is chance to step out of that, and gain
new perspectives about ourselves, the people around us and the
bigger picture. Being active benefits us in our well-being, and
having a challenge with a great cause is an excellent motivator to
rally a team.”
The event is supported by Prima Solutions (both as key sponsor
and event participants). Prima Solutions is one of the UK’s leading
suppliers of complete multi-channel IT solutions to the clothing,
footwear and accessories market.
Why not take on the challenge for this fantastic cause?
www.carechallenge.org.uk/primasolutions
020 7934 9470.
For more on Zoca: www.zocaactive.com
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FOOTWEAR TODAY
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MARCH 2010 www.footweartoday.co.uk
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