33 FOOT MAR10 ifra:Footwear_Jan10_p30 04/03/2010 11:34 Page 33
IFRA Footwear Awards
The 2010 IFRA Footwear Awards
T
he BAFTA’s may have been hogging the limelight in London “Shoe Reps and the important work they do is all too often
but Sunday 21st February saw the 2010 IFRA footwear awards forgotten in our industry, this award is long overdue and I hope
at the Hilton Metropole Birmingham. This was the second the Golden Sample Case Award becomes a fixture for years to
year of awards being run alongside the Moda fair and the come”.
room packed with the cream of the Independent retail trade and However the highlight of the evening was without question the
footwear brands all attending the show. The IFRA President began award for Footwear Personality of the Year for 2010 awarded to
his remarks for the evening by including a look back over the year’s Derek Marlow. Association Secretary Mr Arthur Spencer-Bolland
news from Susan Boyle to the Toyota Prius and a look at some of stated:
the apocryphal cost cutting stories in the footwear industry. “I am so pleased that we were able to recognize a lifetime of
The night saw two new awards with IFRA retailer of the Year, won work put in by Derek Marlow of UKD. The tribute to him and his
by Shortlands Shoes of Banstead and a fiercely contested award own acceptance speech was something really special, and the
for Rep of the Year, eventually lifted by Iain Burnett of Josef Siebel. standing ovation by everybody in the room spoke volumes. He is
IFRA President Nigel Hamilton stated: truly a legend in the UK footwear industry.”
“We are delighted to receive the best children’s brand award for the second time
in three years. This is recognition of the strength of our brand in the UK market
Colin Clarke from Shortlands said:
and of the quality, style and innovative technology of our products.”
“It is an honour to receive the
Ermes Stefanutto, Country Manager, GEOX UK and Ireland.
Retailer of the Year award on
behalf of Shortlands and I would
like to pass my thanks onto those
Martin Ingram, managing director of Josef Seibel UK Ltd comments; "For the Josef
who voted for us. Credit for this
Seibel team, it is with great pride and pleasure that Iain has been awarded 'The
award, however, should be passed
Golden Sample Bag' and recognised for all the effort, support and professionalism
onto Chris Larkin who is the
he has provided to his customers, not only in the past year, but in the past thirteen
manager of the shop. Most of the
years he has been carrying the Josef Seibel brand. The award is particularly special
customers believe he is the owner,
with it having been voted for by Independent Footwear Retailers.”
and long may that be the case!”
Best Men's Brand Best Ladies Brand Best Children's Brand
1st Padders 1st Rieker 1st Geox
Best Customer Service Best Representative Best Retailer Award
1st UKD 1st Iain Burnett of Josef Siebel 1st Shortlands Shoes of Banstead
www.footweartoday.co.uk MARCH 2010
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FOOTWEAR TODAY
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