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Preview
A live painting initiative care of the “Pleasure Gäng” simulates the
construction of a skyscraper. The Electric Times will report on the
current events on the young designer platform. This newspaper will
feature exhibitor interviews, product introductions, record tips from
DJs, the zone’s event programme plus special tips for visitors to
Düsseldorf from the urban trend scene.
Urban Area Exhibitor Profiles
The urban, street and sportswear collections housed in Hall 3 range
from established icon brands through to well-known lifestyle and
fashion brands and young designers. Listed below is a small selection
of interesting first-time exhibitors and exciting collections.
Outdoor and water sports brand Helly Hansen complements
functional sportswear with footwear collections for the sailing, hiking
and lifestyle segments. In terms of functionality and design all styles
from this Norwegian label meet the requirements of adventure sport
enthusiasts. Inspired by Helly Hansen’s seafaring tradition the
product portfolio ranges from classic chamois topsiders and robust
sneakers to boots in leather and untreated used-look canvas.
www.hellyhansen.com
It’s hard not to attract any attention with stylish zippy boots by Napapijri Footwear combines aesthetic looks with utility. This label
GDS newcomer Redfoot. This British label is causing a stir not only meets the needs of both demanding and nature-loving globetrotters
with its featherweight folding shoes for him and her but also with the and active city dwellers alike. Inspired by the elements fire, water, air
Two-In-One-Boots in its womenswear collection. High-quality finished and earth the new collection comprises casual leather boots, urban
sheepskin outside and soft fur lining inside makes for the casual, sneakers and outdoor boots for explorers big and small. High-quality
comfortable look of these flexible boots. The three colours on offer - materials and the associated wear comfort plus numerous details
tan, chocolate and black – add to that feel-good character. The “kick” make for a fresh design while leather and textile combinations along
at Zippyboots is their variable legs which can be turned over or with vintage-look washes and finishes underscore the authentic and
removed thanks to a zipper. Depending on what outfit you are natural feel of the label. www.napapijri.com
wearing they can be worn as high-leg boots or shorter ankle Extravagantly decorated with trendy details – women will find court
boots.Sufficient support is ensured by heel splicing and grippy soles. shoes and bootees in a variety of styles at British brand Feud London.
www.redfootrevolution.co.uk The style of this young label is reminiscent of the times where people
Casual, cool and simple – is the principle used by young London danced swing on the King’s Road and punk rock was still in its
label Pointer for designing its varied boot and sneaker collections infancy. Nostalgic British shoe shapes are completely revamped
since 2004. Their styles made of printed canvas or leather boast through the creative deployment of materials, colours and styling.
innovative and minimalist design. British understatement and The result is a hip style that gets you noticed.
timeless flair are ensured by classic two-tone looks. Indispensable Bucket tops at boots sparkle with double buckles and striped inside
features here include padded foot beds, lacing panels with metal lining. In contrast to this court shoes feature a marbled surface and a
eyelets plus vulcanised-look outer soles. www.pointerfootwear.com slightly arched toe cap. www.feudlondon.com
Featured at Design Attack for the first time is the young label
Pololo showcasing its shoes for those learning to walk and its super-
soft leather slip-ons for older kids and grown-ups. With a sense of
responsibility for the environment and future generations Pololo uses
only high-quality vegetabletanned nappa leather for its hand-made
styles. The learning shoes Mobby, Nelly and Orca bear the
Greenpeace Label for high ecological standards. www.pololo.com
Danish label Duckfeet is represented at Design Attack with
handcrafted sporty lace-up shoes and boots. The anatomical fit of
this footwear provides optimum freedom of movement allowing feet
to bend and roll naturally. Duckfeets are made solely of natural
materials such as leather and raw rubber. Exclusive use of vegetable
tanning methods and a special finish underscore the natural grain of
the leather thereby creating minute differences that make every pair
of Duckfeets unique. www.duckfeet.dk
Under the label Herzstück designer Susanne Schröder designs and
manufactures individual handbags for dancing shoes as well as leg
warmers, broaches, mobile phone and eyewear cases in wool, silk,
velvet and lace. Special eye-catchers in her collection include
reversible bags with two different looks to suit the wearer’s mood or
outfit. www.herzstueck.eu
GDS will be held in Düsseldorf from 12 to 14 March 2010 and from
10 to 12 September 2010. Altogether some 740 exhibitors from 32
countries will be presenting ca. 1,600 shoe collections for
Autumn/Winter 2010/11.
All activities related to GDS as well as numerous features including
exhibitor contact details and collection descriptions can be found on
the Internet at: www.gds-online.com
MARCH 2010
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FOOTWEAR TODAY
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