38 FOOT MAR10 MODA:Footwear_Jan10_p30 04/03/2010 11:47 Page 38
MODA REVIEW
Record attendance and
record business at MODA
M
ODA, the UK’s largest trade fashion exhibition, reported a 21%
increase in attendance at its most recent edition, which ran at
the NEC, Birmingham on 21-23 February. A positive mood was
felt throughout the halls, with snowfall in many areas of the
country failing to deter buyers, and exhibitors across the shows
reporting significant increases on February 2009 - with some
reporting record orders. nervy as we headed into the first day. At the end of day three though, we
The vast array of styles, innovations and fantastic designs at MODA could look back on what had been a really positive show.”
Footwear, the largest footwear event, was truly awe inspiring. It was a “It was very pleasing to have an excellent reaction to our new boot
good show all round, and I think will continually improve year on year. I ranges, particularly our tall fashion designs with wedges, block heeled
was particularly impressed by many of the brands that are making great models and western style boots all hitting the mark. Another major plus
strides in ensuring that comfort does not have to be sacrificed on the for us, was the almost universal story of sell through on last season’s
altar of style, including Van Dal, Moshulu, Josef Seibel and Romika, all of slipper collection, and again a really positive response to our new offer.
which have exciting A/W10 collections. We were encouraged that many new customers were placing orders for
Visitors to the event included buyers from major department stores the first time.”
including Harrods, John Lewis, Fenwick and Debenhams, as well as It was a similar story for children’s brands Garvalin and Agatha Ruiz
Hoopers, Bentalls, Beales, Creaseys, Voisins and Williams & Griffin. De La Prada, who both received a large number of visitors to their stand,
Steve Fitzsimmons, buyer at footwear independent Edward of "new and old". Agent Nick West says: We thought on Sunday when we
Manchester, visited the show for a full overview of the new season’s woke up to white-out, it would be dire, but far from it, the show was busy
footwear offer: “The standard of exhibitors this season was the best it most of the day . Monday was a late starter but built up momentum as
has ever been,” he says. “The show was very busy, which I think the day went on and Tuesday surprisingly busier than normal.We opened
indicates that next year is going to be a better year for retailers.” lots of new accounts for Garvalin and Agatha Ruiz De La Prada and were
pleased to see the green shoots of recovery starting to show through. A
successful few days and an uplifting optimistic start to the year.”
Tony Evans, sales director (sports division) of Jacobson Group, added:
“Despite the adverse weather conditions, existing and new customers
were still drawn to MODA Footwear. As a result it was an extremely busy
and positive show for the group. The A/W 2010 collections were
extremely well received, with a wealth of buyers committing forward
orders across the company’s spectrum of brands”.
The show was a major success for The Florida Group. According to Tony
Linford, Managing Director, The Florida Group: “Over 200 customers were
entertained on our stand over the three days in an atmosphere that was
much improved over the last 2 shows. Those retailers that have weathered
the storm appear to be moving forward with renewed optimism and vigour.
MODA continues to play a key role in TFG’s trade marketing and with the
trade launch of MARC pending this will only gain in importance.”
It also yet again provided a positive response for the Josef Seibel
Group and their brands Josef Seibel and Romika. Martin Ingram,
Managing Director says: “Six months ago we achieved one of the best
shows in twelve years at Moda Footwear when considering footfall to our
stands and the orders generated. Again this February we experienced
MODA Footwear featured a large number of new names this season, high volumes of existing and potential stockists from solid independent
including men’s lifestyle brands Peter Werth and Boxfresh, and new retailers, department stores and multiples which have resulted in a
women’s fashion brands including VUDU, Zimo London, United Nude combination of orders and further appointments.”
and Rakish Heels. Lee Davies, agent for United Nude, comments “United Andrew Cory, Loake’s Sales Director, comments the show was: “A bit
Nude picked up some great new customers at MODA. It was good to see slow to start on the Sunday, but it picked up and we saw the people we
more premium fashion labels taking part, and the retailers were expected to see and more on the Monday and Tuesday, possibly in
certainly impressed with the line-up.” preference to MICAM and GDS. Our Goodyear welted product and styling
Hush Puppies returned to the show after a season’s absence to report is very much on trend and this was evident in the high level of interest
record figures over the three days. Andy Cockayne, Hush Puppies Sales shown in Loake at the show.”
Director, told Footwear Today: “Our success at MODA this season has While, Alan Dursley, Head of Sales, MBT, concludes: “Overall, this
proved that the brand is still popular with the independents as we have year’s MODA Footwear show felt busier than last year and was a
had a record show, taking more forward orders than in any previous successful event for MBT, as we saw an increased number of visitors to
year. We also experienced success with our new concept The Body Shoe, our stand. Not only a greater number of key retailers made the effort to
with the men’s Body Shoe styles being amongst the best selling styles come and discuss future business, but it was also good to see new
of the entire range presented at MODA.” retailers enquiring about our premium physiological footwear brand.”
Shaun Fulls of Moshulu comments: “We did approach the show with a The next edition of Moda takes place at the NEC, Birmingham from 8-
background of doom and gloom surrounding the economy and with 2” 10 August 2010.
of snow on the launch morning, which caused us to be more than a little www.moda-uk.co.uk
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FOOTWEAR TODAY
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MARCH 2010 www.footweartoday.co.uk
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