SPORTS-FEB10-P08:SGBGolf_NEW_template 2/2/10 11:02 Page 8
News
“Super, Smashing, Great”
T
HJ Sock warms Fogle’s
he immortal catchphrase of Bullseye
presenter Jim Bowen – “Super,
feet
Smashing, Great” – and a raft of other
timeless Bullseye classics from Bowen
and co-presenter Tony Green, can now
H
J Sock Group has collaborated with adventurer and TV personality
Ben Fogle to produce a new range of Fogle technical socks. HJ
be downloaded onto the Apple iPhone
Sock says the range is a progression from its successful ProTreck line,
and iPod Touch in a new Bullseye Sound
and the new collection has six styles, each with an RRP of £14.50,
Board app.
including items for men, women and children. Anton Jenkins, sales and
Reflecting the current renaissance of
marketing director at HJ Sock, said: “Ben’s experience of the great
darts in the UK, the tribute to the TV
outdoors has led us to create a highly commercial, compact range of
darts game show of the 1980s has been
technical socks.”
produced by Air Play and can be
www.hjhall.com
downloaded for 59p.
The sound box features 41 Bullseye
catchphrases, including master scorer
Green’s “Innnn … One …”, Bowen’s
“Bully’s Special Prize” and even a
Puma partners Burnley
celebratory “Speedboat!”
The app is available online at iTunes,
and as they say, “You can’t beat a bit of
N
o sooner had Puma announced
its two-year team kit and
Bully”!
merchandise deal with
www.bullseyetvgameshow.com
Championship high flyers Newcastle
United, than the famous brand had
followed-up with the
announcement that it will be
supplying Premiership side
Burnley for four seasons,
starting with the 2010/11
season.
The contract will see Puma
supply the Premiership
newcomers with technical and
replica kit and training wear.
"We are looking forward to
embarking upon a new technical kit
partnership with Burnley,” said Roger
Harrison, Puma UK marketing director. “This
will give Puma great exposure throughout the
North West and with great kit and good service we will be an excellent
partner for the club.”
The contract has been arranged with Burnley by Puma’s Pro Team-sports
licensee Genesis Sports, and this is the latest of a string of advances Puma
The new face of Armani: Giorgio Armani has unveiled the first images of the brand’s has making into top-level club and international football in recent months.
new worldwide testimonee Christiano Ronaldo, which will feature in advertising in Puma was very visible at the recent Africa Cup of Nations, providing
Spring Summer 2010. Armani has worked with David Beckham, Thierry Henry and multiple team kits and boots, including a new version of its v1.10 boot in
Andriy Shevchenko among others, but the first footballer they worked with was David the striking Angolan team colours of Gold, Black and Red (pictured).
James, back in 1996. www.pumafootball.com
JD Sports feels the force
M
ultiple retailer JD Sports has launched a Star Wars collection of trainers and clothing from adidas Originals. JD Sports says the project is “a
collaboration of galactic proportions”. The range went on sale on January 18, and features Storm Trooper tee shirts, Darth Vader track tops, and
Darth Vader trainers in Black with Orange detail, with images of Vader on the tongue, heel and sole. Surprisingly, these Star Wars Superstar trainers
come in adult sizes as well and children’s and nursery sizes.
Business continues to look up for JD. The Bury-based chain of over 400 outlets reported a festive sales increase of 6.6% in 2009, and it has also
increased its influence over the Canterbury brand by purchasing controlling stakes of Canterbury’s operations in Australia and New Zealand, to add to
the European business and global rights that JD already owns. JD bought the entire share capital of Canterbury Australia and 51% of Canterbury New
Zealand for £1.6 million.
www.jdsports.co.uk
8 SGB SPORT FEBRUARY 2010
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