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Contents
SGB
Features
Sporting Goods Business
14 Head to Head: with Head
Regulars
Roger Bath, business development consultant for Head, explains
how and why the brand is taking the plunge into the competitive
swimwear market in 2010
6 News
Cash injection for UK Gear – New women’s items 18 Showcase: Swimwear
from Aqua Sphere - Puma and Burnley agree terms – The technology for swimwear and swimming
“Super, smashing, great” Bullseye iPhone app - accessories is continuing a rapid advance. Increasing
Beckham named top role model numbers of people are swimming and today’s
product offering reflects that trend
12 Launch Pad
SGB gets an early look at Mizuno’s new World Cup 20 Survey Report: Point of Sale
football boot made from kangaroo leather and designed The SGB Sports retail survey asked over 1,000 independent sports
with input from Roque Santa Cruz, the Wave Ignitus retailers what they like and dislike in terms of point of sale material
from suppliers
16 View from the Industry
David Annand, marketing manager at Zoggs, outlines the retail 22 Field Report: Lotto
opportunities for swimwear and encourages people to ‘swim with As the 2010 World Cup fast approaches,
your eyes open’ Lotto is introducing the Zhero Gravity Ultra football boot. It’s sleek,
laceless and is designed to help players turn on a six-pence
26 Tech Rep
RFE’s Dean Jackson considers the importance of first impressions, 24 Showcase: Sports socks
despite what his mother taught him when he was younger, and his We profile eight of the latest socks on the market, designed for a
grandmother too for that matter variety of sports and activities
Whether you are looking for some fabulous new sports
merchandising ideas for next season, a long term strategic partnership
or just to say hello to some old faces, SMEX is the perfect place to be.
Held at Wembley Stadium, SMEX gives buyers and specifi ers
from sporting clubs and associations across Europe, the chance
to meet up with premier suppliers and wholesalers in a relaxed,
informal environment for all their sports merchandise needs.
Can you afford to miss out?
For your free tickets and show previews log on to
MEET THE
www.smexwembley.com today.
INDUSTRY
Alternatively contact us direct:
DECISION
MAKERS
SMEX2010
Thirty Forty Nine Limited,
PO Box 3049, London SW1V 3XG
t: +44(0)20 7798 8500 f: +44(0)20 7798 8501
W
4
WW
SG
.S
B SP
M
ORT
E
NOVEMBER 2009
XWEMBLEY.COM
email:
info@smexwembley.com
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