SPORTS-FEB10-P10:SGBGolf_NEW_template 2/2/10 11:49 Page 10
News
Tiger’s stock continues to fall
I
n a survey to discover who were seen to be UK sport’s best and worst role
models in 2009, a seemingly invincible David Beckham topped the list of
good guys (although he features on both lists), while Tiger Woods rose to
ON THE WING
the top of the list of bad guys … or should that be ‘sunk’?
The survey was commissioned by SkillsActive, the government Sector Skills
Council for Active Leisure and Learning, to support a new diploma in Sport
BOA steers towards Bimson
and Active Leisure being launched this year.
Jennie Bimson, senior account director at PR firm
The full top-10s read as follows:
Macesport, has been selected to join an Athlete
Best role models Worst role models
Engagement Review by the BOA. Bimson, who played
1. David Beckham 1. Tiger Woods
hockey for Great Britain at the Beijing Olympics, will be
2. Chris Hoy 2. Ashley Cole
part of the steering group with a brief to improve links
3. Lewis Hamilton 3. Cristiano Ronaldo
between athletes and the BOA ahead of London 2012.
4. Roger Federer 4. Joey Barton
5. Jenson Button 5. Dwain Chambers
Precision Training stars on Sky
6. Ellen MacArthur 6. Marlon King
Precision Training is providing all the team kits for the Sky
7. Paula Radcliffe 7. David Beckham
1 series, Football’s Next Star, hosted by Jamie Redknapp.
8. Usain Bolt 8. Ronnie O’Sullivan
The former England midfielder is searching for football’s
9. Lance Armstrong 9. Freddie Flintoff
next prodigy, and all players on the series have been
10. Tim Henman 10. Serena Williams
dressed in Precision Training’s Olympico Range.
New range from Maxitone
Female nutrition brand Maxitone has launched a new
range of products designed to help women accelerate the
process of reaching the body shape they want. The range
features Sculptress low-fat, high-protein shakes and
Definity Shakes and Bars, as used by British Olympic skier
Chemmy Alcott.
www.maxitone.com
SMS head to West Indies
The West Indies Cricket Board has appointed IFM Sports
Marketing Surveys UK as research consultant. The contract
is designed to enable the WICB to develop and improve
the targeting of its sponsorship and marketing operation.
Wellington signs with Brooks
Ironman triathlete Chrissie Wellington has signed a new
contract to wear Brooks footwear and clothing.
New triathlon web site
Tzero-tri is a new website publishing content contributed
from triathletes of all levels, which has been launched by
editor Simon Griffiths.
www.tzero-tri.com
Grass Roots returns to NEC
The 5th Grass Roots Football Live event will take place at
No. 1 of the wrong ranking: More accustomed to sitting atop golf's Official
the NEC, June 4-6.
World Ranking, Tiger Woods now also leads a less salubrious list, having set
a bad example in 2009
Nixon takes on Nevis
The survey, which was conducted in December by Opinion Matters and
Sara Nixon, owner of Arena Sports in Rye, East Sussex, is
incorporates the opinions of 1,363 British adults (over the age of 14), is
in training to walk up Britain’s highest peak, Ben Nevis
particularly relevant to SkillsActive’s new diploma, as the curriculum includes
(1,344 metres above sea level), on October 2, to raise
a module on teaching students how to be good sporting role models.
money for Breast Cancer Care. Nixon, who lost her sister
“Whether they like it or not, successful sportspeople are role models to
Liz to breast cancer 15 years ago, hopes to complete the
young people around the world,” says Stephen Studd, chief executive of
9-mile return trip in around eight hours. Donations can be
SkillsActive. “Sadly there will always be those who abuse their high profile
made at
www.justgiving.com, and more information can
position but on the whole we believe it is entirely possible to teach young
be found at the address below.
sportspeople with bright futures how to be a good role model. The Diploma
www.events.breastcancercare.org.uk
in Sport and Active Leisure which commences in September will aim to do
just this.”
www.skillsactive.com
10 SGB SPORT FEBRUARY 2010
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