SPORTS-FEB10-P03:SGBGolf_NEW_template 2/2/10 10:23 Page 3
ISSN 1757-7276
SGB
Datateam Business
Sporting Goods Business
Media Ltd
London Road, Maidstone,
Kent ME16 8LY.
Tel: 01622 687031
Fax: 01622 757646
First Words
Editor
Robin Barwick
robin@barwickmedia.com
T
here is an intoxicating string of sporting events set to
unfold before a few billion people turn to the football
Feature Writers
World Cup in June – such as rugby’s Six Nations,
Yvonne Holberton
Vancouver’s Winter Olympics, golf’s US Masters, not to
Zöe Foster
mention the conclusion to football’s own club season –
but in the trade, the most significant gathering of the
Publisher
‘beautiful game’ is looming large already.
Paul Ryder
01622 699105
In this issue we preview a pair of leading-edge football
pryder@datateam.co.uk
boots being launched in time for the World Cup: Lotto’s Zhero Gravity Ultra
and Mizuno’s Wave Ignitus. There will be a veritable cascade of football
Advertising Manager
products brought to market over the next few months and we will do our
Mark Bridges
level best to keep you up-to-date.
01622 699160
mbridges@datateam.co.uk
With a lot of new products clamouring for consumers’ attention this
summer, it will be intriguing to see which items capture the mood of the
Subscriptions & Circulation
great sporting public. The chart-toppers won’t necessarily be the best in
Karen Wright
terms of craftsmanship, technology and quality materials of course, but an
www.sgb-sports.com
eye-catching marketing campaign will be vital.
01622 699109
While so much of football’s marketing budgets will be splashed out on
Production Editor
extravagant broadcast advertising, I hope the art of point-of-sale promotion
Brian King
is not neglected by the major brands. As covered in this issue, the SGB
bking@designandmediasolutions.co.uk
Sports Retail Survey reveals that most independent sports retailers are
unimpressed by the provision of point-of-sale material in general.
Transcription
Helen Farress
The fast-developing digital media and online retailing is diverting some
marketing budget away from those life-size, cardboard cut-outs, but the
multi-million pound TV campaigns still need to be followed-up at the sharp
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air
Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB
end of the trade, at bricks-and-mortar retail.
Sports and Outdoor Guide to the Trade, the only annual directory
published for the UK sports and outdoor industry. Subscribers to
SGB Sports and Outdoor are entitled to receive SGB Sports and
Outdoor Newsline free of charge, to the weekly emailed news
service, instead of paying £180 per annum.
Datateam Publishing Ltd 2002. All rights reserved No part of this
publication may be reproduced, stored in a retrieval system, or
transmitted by any means, electronic, mechanical, photocopying,
fax, email, recording or otherwise, without prior permission of
Robin Barwick, Editor
Datateam Publishing Ltd.
SGB
SGB
Sporting Goods Business
w w w . s g b - s p o r t s . c o m
Sporting Goods Business
February 2010
Igniting the Heading for Making a splash
World Cup the pool What to look out for in
Mizuno’s new Wave Head enters the swimwear this year
Ignitus swimwear market
w w w . s g b - s p o r t s . c o m
The partnership voice for the trade
SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a co-operative
of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only
pan-European sports trade magazine – free to SGB Sports and Outdoor subscribers. ESPG members
include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
Sports Industry Awards official supplier www.sportindustry.biz/awards
Predator goggles and swim cap as seen on
Robson Green’s Wild Swimming Adventure.
Zoggs are proud sponsors of the Thames Turbo 2010 Elite Triathlon Team
Accredited supplier to
and the 2010 TCR SwimZone
the STAG Group
Cover Story . . www.zoggs.com
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