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Special Promotion
The countdown begins
The countdown to this year's exciting Printwear & Promotion LIVE 2010 show has begun.
Exhibitions Manager, Richard Smith, tells SGB what's in store at this year's action-packed event
Q. The Printwear & Promotion Show is A. Over the last seven years, footfall has
celebrating 21 great years in 2010. Tell increased year on year reaching a record
us a little bit about how the show has 4292 in 2009.
evolved over the years and what's new
for 2010? Q. Is there anything special about
A. I have been involved with the the way the show is laid out this
Printwear & Promotion exhibition year?
since 1993 and although the basics of A. The major layout change is
the event remain unchanged in being created by the co-location with
an event to bring all that’s best to the Promota operating through shared
garment decoration market, fabric facilities in the Hall 12 entrance foyer.
and machine technology, in particular, continue companies such as Teamwear, Kwik Tapes,
to bring the major changes to the visitor. Direct Pressmech, Majestic Towels, Golden Finishes and Q. And what about the seminar programme?
to garment printing has become more affordable many others. Although their stands may not be A. Since we introduced the seminar
and transfer technology offers a low cost, high among the largest, it is usually because their programme some three years ago, it quickly
quality and easy to apply decoration technique. products do not require vast amounts of display became clear that the best attended
Embroidery machines offer very high speeds and space. There will be a number of new exhibitors presentations were those that were
single head machines are probably more popular at the event which include The Marketing Worx, information rich and helped delegates to take
than ever now that they can easily be linked Crazy Bags, Transfer Supplies Ltd, GK Marketing their businesses forward. This requirement is
together to allow a business to expand. showing the Anatol range of screen print now reflected in the re-naming of the area as
machines and also iGEM with an exciting new the Knowledge Transfer Suite.
Q. The show has always been popular, but tell us laser/embroidery machine.
why it is a must-do on the business calendar for Q. How long have you been organising the
both visitors and exhibitors? Q. The fashion shows are always hugely popular. exhibition, and what memories do you have of
A. Printwear & Promotion continues to be the What can we see this year? previous shows?
leading UK event in the garment decoration A. As you say, the professionally choreographed A. My first show was in 1993 and as for
market, covering areas such as leisurewear, fashion shows are always very popular. memories, it is always hard work, extremely
schoolwear, sportswear, the latest in embroidery, Unfortunately I don’t get a preview of the interesting and great fun and a tremendous anti-
transfer and digital technology as well as ancillary garments that will be on the stage. I will therefore climax when it is all over.
products to every part of the market. be among the visitors to learn all that is new to
the garment side of the industry. It's an Q. The show always has a great buzz about it and
Q. Tell us about some of the big names who are opportunity for many of the brands to showcase it's a real opportunity to interact with potential
at P&P this year? what's new in their 2010 catalogues. customers. What feedback did you get from
A. In addition to many of the UK's leading exhibitors and visitors last year?
garment manufacturers and distributors including Q. With the co-location of the International A. The event's success is borne out by the fact
UKL, BTC, Ralawise, Prestige, Result, United Promota Show in Hall 12 at the NEC, the that exhibitors return year after year. This only
Brands of Scandinavia, Headwear, Pencarrie and Printwear & Promotion Show has a new happens if their attendance is successful.
Beechfield, we also have the major dimension this year. How will that benefit visitors
distributor/manufacturers on the machinery side – and exhibitors? Q. The P&P show seems to have something for
YES Ltd, GS UK, Stocks Sewing Machines, D A. The co-location with Promota offers the visitor everyone, doesn't it?
Roper/M&R, Xpres and AJS Embroidery to name far more products on the promotional gift side of A. It is the only UK event where the visitor will see
just some. this industry than has previously been available at all that is best in their industry and now with the
Printwear & Promotion. Visitors to these events added benefit of the International Promota Show
Q. But it isn't all about the big brands, is it? Tell should note that although Printwear & Promotion co-location.
us about some of the smaller companies who will opens on Sunday, February 28 to Tuesday, March
be there - and also, those who will be exhibiting 2, Promota will only be open on Monday and Q. Finally, how do people book a stand or register
for the first time. Tuesday, March 1 and 2. Visitors must register for for the show?
A. Although we have many companies taking each show. A. There is some stand space still available. For
smaller size stands, I would not want the visitor to further information potential exhibitors can call
think that these are small companies. Printwear & Q. Tell us a little about the footfall? Is it correct to me on 01622 699172 or email on
Promotion has enjoyed regular support from say that visitor numbers increase every year? rsmith@datateam.co.uk. S
a71 Visitors can pre register for fast track access by visiting the Printwear & promotion website at www.printwearandpromotion.co.uk and clicking onto the “Register for P&P Live”
28 SGB SPORT FEBRUARY 2010
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