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SGB Outdoor News
KORS announces
Retail Expedition
Award winners
The Kendal Outdoor Retail Show (KORS) has announced the first winners of
its KORS Retail Expedition Award, an annual award supporting outstanding
expeditions involving outdoor retail staff.
Ian Almond and Mike Wilson who work at Lakes Climber in Ambleside
travel to Patagonia in late January with objectives on Fitzroy, Cerro Torre
and Ag Poincenot. They win a cash sum of £2,500 plus equipment to the
value of £2,500 from KORS exhibitors including brands such as Beal, Petzl,
DMM, Rab, Terra Nova, MSR, Black Diamond and La Sportiva.
“This is a direct way in which KORS is putting something back into the
outdoor retail community and supporting the specialist outdoor retailer,”
says Clive Allen from KORS. “Enthusiastic, experienced and motivated staff
are vitally important to specialist outdoor retailers.”
Information about the 2010 KORS Retail Expedition Award including
expedition criteria and entry forms are now available on the KORS website
(www.kors.org.uk).
Clive Allen from KORS (L) with Retail Expedition Award winners Ian Almond (centre)
The next KORS show is in Kendal on 10-12 August.
and Mike Wilson (R)
HH appoints Timo Schmidt-
independent footwear Eisenhart promoted
consultant to VP/General
Helly Hansen has announced the
appointment of an independent Manager for North
consultant to strengthen and
enhance its lifestyle footwear Face EMEA
distribution in the UK. The North Face has announced that Sales Director for the EMEA (Europe,
Dave Snowdon currently runs his Middle East and Africa) region, Timo Schmidt-Eisenhart, has recently been
own brand management company in promoted to the position of VP/General Manager of The North Face EMEA.
the UK and joins Helly Hansen with Following the promotion of Patrik Frisk to President of VF Outdoor &
extensive experience of working Action Sports EMEA, Schmidt-Eisenhart assumed his new position in
within the footwear industry. Dave has been associated with brands such as December 2009.
K-Swiss, Ugg Australia and Rockport. In the new position, Schmidt-Eisenhart assumes overall responsibility for
Dave will be responsible for ensuring that Helly Hansen’s management The North Face brand in the EMEA region.
teams are fully focused and committed to delivering the best possible “The past few years have seen The North Face brand lay the groundwork
product and service to retailers, in order to build upon the brand’s current for intuitive sales processes and distribution strategies,” offered Schmidt-
success of long-term, mutually beneficial business relationships. Eisenhart. “As we move forward into 2010, the brand is well positioned to
For more information on Helly Hansen clothing, and orders, visit strategically capitalise on a strengthened sales structure and increased
www.hellyhansen.com or telephone 0115 960 8797. demand across the continent. I look forward to leading the charge.”
Polartec and Unifi announce partnership
Polartec and Unifi have announced a new partnership introducing spring of 2011.”
performance fabrics made with REPREVE 100, which is made from 100 per “In the past, limited technology presented many challenges in offering a
cent post-consumer waste – clear plastic water bottles. high quality 100 percent post-consumer product”, said Roger Berrier,
Polartec and Unifi have been industry leaders in the development of high executive vice president for Unifi. “As technology has evolved, we are now
performance recycled content yarns and fabrics. Collaborative efforts have able to offer a first quality, 100 percent post-consumer product in the right
grown Polartec’s recycled product line from less than one percent of total colours and styles that Polartec requires for its fabrics.”
production to over 30 percent in the past four years. The introduction of The transition to REPREVE 100 will be transparent to consumers except
REPREVE 100 will enable Polartec to shift much more production to recycled for a new hangtag and joint marketing program highlighting the benefits of
content by 2011. Every pound of REPREVE 100 yarn contains approximately Polartec performance products with REPREVE 100. The look, feel and
27 water bottles. performance of the new fabrics will be the same as virgin polyester fabrics.
Andy Vecchione, president of Polartec, LLC, states: “The goal has always Every year over 21 billion plastic bottles enter the landfill, and through this
been to use as much post-consumer content as possible. We expect partnership Unifi and Polartec hope to raise the visibility of recycling and
REPREVE 100-based Polartec fabrics will hit the consumer market in the further educate consumers to adopt more eco-friendly practices.
8 SGB OUTDOOR FEBRUARY 2010
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