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Advertorial
Distribution partnership
“Independent electrical retailers don’t use BDC to provide them with product,” claims
Jeff Moody, Managing Director of electrical distributor BDC, “they use us to provide
them with a service.”
Moody’s point is that retailers – and provide them with a dedicated hands-on Not only does this allow for easy cross-
manufacturers – expect a lot more from an service.” referencing with the printed publication
electrical distributor than the ability to shift BDC has also invested in a new but the user can make use of links from
boxes from A to B. transactional website-
www.bdc.co.uk - the ‘eflip’ brochure directly into the main
“Which is why in the past 12 months which features every product stocked by BDC website.
we have developed our business to meet the distributor. The website offers easy New product is the lifeblood for
the true requirements of our customers by navigation and a simple basket and independent electrical retailers and BDC
listening to them and taking account of checkout process. Orders can be placed has invested heavily in stocks of leading
what they tell us,” he said. and payments made by means of credit brand name suppliers and in the popular
Initially operating from five M25-based or debit cards through a secure payment specialist offerings of Heatzone,
centres, BDC supplies core electrical gateway. Coolzone, Powerlectrik, Tosumi and
products covering appliances, heating Micromark ranges.
and ventilation, lighting and accessories. 32 page catalogue “Our role is to ensure the stock is there
In the past couple of months it has To augment this facility and specifically in when the retailer needs it. We provide
relocated its Watford centre to new, response to customer demand, BDC is local and national delivery and still offer a
purpose–built premises and has opened a also introducing in January a new 32-page free delivery service for orders of just £75
new centre in Edinburgh to cater for its catalogue featuring their core products. and over,” Moody explains.
Scottish and North of England customers. Valid for three months, this unpriced Moody firmly believes that for BDC to
“In order to further develop our catalogue will enable retailers to allow their be successful it needs to have a genuine
nationwide delivery capabilities we will be customers to browse through it without partnership with retailers and suppliers.
expanding our presence in Northern revealing their own buying prices. “We provide a reliable and efficient route
Ireland and the Midlands in the very near Retailers have a need for increased to market for suppliers and invest in
future,” explains Moody. product information flow. Accordingly, product and services so that it is available
He maintains that service levels cannot BDC has invested in increased and when and where the retailer needs it.” ■
be achieved without the correct level of improved communication technology with
investment. the new website activity combined with
“Which is why, in addition to opening regular e-mail campaigns and the
new centres, we have just appointed four launch of an electronic catalogue
Regional Sales Managers covering the which enables customers to flick
Midlands, the Midlands & the North, through the pages of the
London & the South-East and the South- wholesaler’s promotional
West respectively, ensuring our retail publications online, just as they
customers have someone who can could do with the printed version.
34 TheIndependentElectricalRetailer January 2010
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