IER-JAN2010-PG26-31.2:Layout 1 24/12/2009 11:43 Page 26
Reviews from the top
ALPHASON
Last year Alphason put in place more marketing initiatives and innovative product launches than
ever before to help our retailer customer base weather the recessionary storm.
Our award-winning and highly successful Viewsmart programme of TV accessories – from AV
furniture to cables – went from strength to strength as more retailers signed up for this margin-
making initiative. We knew it would work and we’ve proved it.
In a lot of cases retailers have doubled their sales of accessories as a result of the Viewsmart
programme. And we have new Viewsmart stockists coming on board every month – in large
numbers.
Another notable milestone was our collaboration with the internationally acclaimed Studio
Conran to raise the bar in AV furniture by launching an exciting new range of luxury media
cabinets hand built at our state-of-the-art production facilities in Wigan.
And 2010 promises to be even more action-packed!
The first major event of the year is the expansion of our high-end luxury range of media
cabinets – this time designed and built in Wigan by Alphason’s team of in-house designers.
Innovation is key to sustainable profits
and 2010 will see Alphason taking the
viewing experience one step further, with
Chris Emerson
the introduction of some very exciting and
Chief Operating Officer
unique developments with sound.
Viewsmart will continue to reward its followers with more margin and new
products, including the launch of an interactive online training video, designed to
give our retailers increased support in product sales and customer support.
We often claim to go that extra mile for our customers – and I think all this
certainly proves the point. And we will continue to conceive new initiatives to
ensure our customers are equipped with the tools they need to make much-
needed margin.
BISSELL BBG
BISSELL’s ReadyDry quick-dry carpet cleaner is a prime example ‘Slimmer is the Winner’
of meeting consumer needs – and we’ve other new developments is that phrase that will
for 2010. be the key to
Entering a new decade, retailers should focus on consumer maximising the
needs – family, pet, eco-conscious considerations for floorcare opportunities in 2010 for
advantage in-store. both flat panel sales and
Or those with allergies – HEPA filtration and allergy related most importantly for the
appliances/ formulae meet this need. complementary high
Stocking cleaning formulae/accessories generates more sales, margin accessories.
higher margins, repeat purchases. Following the launch
of the World’s slimmest
Location in-store is key tilt and fully articulating
Displaying products together in wall mounts Peerless is
groups – vacuums, deep at the forefront of
cleaners, all-in-ones, accessories, complementing the
cleaning formulae – makes very latest ultra-thin
consumer selection easier. panels, by providing
Demo products. Make consumers with the
floorcare a focal point – seasonal most discrete solution
Gordon Dutch
displays attract interest eg on the market.
Christmas party spillage clean With thinner and Managing Director
ups for deep cleaners. lighter screens
increasingly being wall mounted and space saving, low-profile
Charles Gordon
installations becoming the order of the day these unique
products will add an innovative extra dimension to any range.
International Markets Director
26 TheIndependentElectricalRetailer January 2010
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