IER-JAN2010-PG26-31.2:Layout 1 24/12/2009 11:45 Page 30
Reviews from the top
SAMSUNG
“Among our biggest achievements in 2009 was LED TV. Consumers have been asking for a
justification to spend their money and LED TV was a product that excited them. This was a
product which was needed in the recession as it kept value well at the higher end of the
electronics sector.
“We are also thrilled with the results which the white goods sector has delivered for us
– it is a very fast growing business for Samsung. The company has made great progress
in refrigeration and laundry sectors; and we were pleased with consumer reaction to our
premium product propositions.
“Also there were significant changes in Samsung digital imagining in 2009. We have
moved from lower priced products to mid to top-end products. We became a number
one brand in terms of unit sales in digital still cameras. We are particularly pleased with
the pre-Christmas business. Especially the dual
view camera (with the screens on the front and
the back) has caught consumer imagination. This
proves that even in a more mature market a truly
innovative product will catch on with the
consumer.
“The most pleasing development of the
Christmas season 2009 was the returning
consumer confidence. We hope that with the
encouragement of the World Cup and the roll-out
of HD this momentum will continue. The theme
for 2010 will be the convergence which will give
us a greater accessibility of content and allow the
Andy Griffiths
consumer greater individually of media
Vice President Consumer Electronics
consumption.”
MIELE GDHA
Throughout 2009 Miele has maintained 2009 has been a challenging year for most industries in the UK and
its focus on innovation and the whilst the outlook for 2010 is much brighter, it is vital that
continuing development of efficient manufacturers and retailers take the time to reflect on the lessons
appliances with enhanced they have learnt over the last 12 months.
performance. Earlier in the year Miele If any benefits have come from the recession, it is that
launched its T8926 Heat Pump Dryer – companies are monitoring their spending more closely and
an innovative tumble dryer with reduced focusing on core areas of their businesses.
energy consumption. Both At Belling, we have continued to invest in product
environmentally friendly and development, resulting in a stylish new aesthetic and the launch
economical, the Heat Pump Dryer has of a number of innovative induction products – including the
an ‘A’ energy efficiency rating. It uses
Simon Grantham
world’s first eco induction
pioneering heat pump technology
where a refrigerant is condensed by a
Chief Executive
oven and the UK’s first
freestanding double oven
compressor and led in a closed circuit with induction hotplate.
into a unit where heat is exchanged with If real improvements are
the circulating drying air. to be seen in 2010, then
Because the transfer of air is manufacturers and retailers
rapid and efficient, energy need to continue to focus
consumption and running on reducing costs,
costs are approximately improving operations and
46% lower than with a offering better customer
conventional tumble dryer. service.
Next year is also set to be
an exciting year with the
launch of more new and
Steve Dickson
innovative appliances.
Commercial Manager
30 TheIndependentElectricalRetailer January 2010
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