IER-JAN2010-PG26-31.2:Layout 1 24/12/2009 11:45 Page 31
Reviews from the top
VIDEOCON
First of all I would like to thank all our trade partners who have supported Videocon
since our brand launch in July of this year.
2009 has been a challenge for us all, and some would question launching a
brand during these difficult times. However, as a testament to the hard work and
dedication of the team at Videocon, and of the quality and design of our LCD
range, the launch has been a great success. Our mission to make the desirable
affordable has had a fantastic start, sometimes against all odds.
This also speaks volumes for our trade partners who have been bold enough to
try something new. Many of you have been able to increase your product offer with
the arrival of Videocon, filling the gap between premium and own label brands.
Looking forward to 2010, and we'll strengthen our offer in response to demand
from our ever-increasing customer base. We'll also start to educate the consumer
with regards to the Videocon brand, what it stands for, and the quality and value it
represents. Our new ranges will feature some striking and elegantly designed LCD
TVs. A wider choice of models will also mean larger screen sizes, remaining
competitive with a sustainable, stocked in, proposition. Look out for our previews
in March.
2010 will be an exciting time for the LCD market as the digital switchover gathers
pace, and HD content is being embraced by all in gaming, video and broadcast.
As well as the FIFA 2010 World Cup, and the other annual sporting events that
offer great selling opportunities for home entertainment products, there's also the
Commonwealth Games which is being held in Videocon’s home land, India.
Which brings me nicely back to where our story began, and I would urge you all
to consider the opportunities offered by the largest democratic country in the
world, and embrace the Videocon brand as it begins its journey to become a truly
global player. This won't be achieved overnight, and we know that small steps are
the secret to long term success. I hope you'll grow with us, and continue to trust
Abhishek Malpani
and invest in our brand.
UK Country Head
www.videoconworld.co.uk
tel: 0161 935 8136 email:
infouk@videoconmail.com
January 2010 TheIndependentElectricalRetailer 31
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