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The challenging year
At the beginning of a new year, Douglas Herbison,
Chief Executive of AMDEA reviews the work and
the achievements of the Association in 2009.
At the start of a New Year, it is always Our revised and improved committee continued on some old favourites, such
useful to review progress made in the structure continues to work well. They as the WEEE (Waste Electrical and
previous 12 months. There may have have dealt with a wide range of specific Electronic Equipment) Directive.
been an economic downturn in 2009, but issues which are important to our In 2009, we also continued our work on
there was certainly no reduction in industry. the Time to Change campaign to
AMDEA’s activities on behalf of its encourage the early replacement of older
members. Industry alliances appliances by new more energy-efficient
In fact, there was a never-ending We have continued to seek strategic allies models. This year’s competition to find the
stream of issues, legislative and regulatory in our efforts to promote the interests of oldest working fridge produced a 60 year
proposals which affected our industry. the domestic appliances industry. old one! Our case study in the West
These required effective response. In Throughout 2009 we have met regularly Country highlighted the staggering
addition it served to emphasise the need with our colleagues in the gas and water savings made by a typical family who
to continue to build up our relationships in industries, as well as with the introduced a new fridge into their home.
the UK, Europe and internationally. Confederation of British Industry, retra We will continue our discussions with the
(the independent electrical retailers Treasury to try to persuade the British
Keeping the members association), the British Retail Consortium government to introduce an incentive
informed and EST (The Energy Saving Trust). scheme encouraging consumers to trade
But the starting point in all of this lies in At AMDEA we have continued to in their old domestic appliances.
keeping in close contact with our participate in consultations with the So we look forward to building on our
members. Throughout 2009, I have government. During 2009 these achievements in 2010 and beyond.
continued my programme of meetings consultations have included energy using I believe that AMEDEA’s activities and
with our members in order to discuss products, market surveillance, batteries, campaigns in 2009 have helped to raise
their needs and actions which they would and the UK implementation of the Waste the profile and the image of the domestic
like to see AMDEA undertake on their Framework Directive. Work also appliances industry in the UK. ■
behalf.
We have also continued to provide
information and a prompt response to
members’ enquiries on a daily basis. In
addition, we have continued to issue our
regular newsletters and reports – dealing
with matters on which AMDEA staff is
currently working.
Our in-house briefing sessions have
also proved to be popular. In 2009, we
briefed our members on Safety and
Standards, EU measures on Energy
Using Products and the Energy Label.
Douglas Herbison
We also ran an update on the Briefing on
congratulates the
winner of AMDEA’s
EU Environmental Legislation first made
2009 Time to
in 2008. We intend to continue this much
Change competition
appreciated service throughout 2010.
12 TheIndependentElectricalRetailer January 2010
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