Scranton Gillette Communications
JANUARY 2010
VOLUME 9 NUMBER 1
Scranton Gillette Communications
JANUARY 2010
Lawn &
VOLUME 9 NUMBER 1
Spring Strategies
from P. Allen Smith
Garden
Merchandising in a Pinch
Meet Your Local Garden Bloggers
Retailer
Pohmer on Leading Like a Marine
inspired solutions for profitable business Visit us at www.lgrmag.com
Retailer
inspired solutions for profitable business
INSIDE THIS ISSUE:
On the cover: Now that the holidays have passed,
your customers are already dreaming of spring.
FEATURES
It’s up to you in 2010 to entice them back through
your doors. (Photo: Jane Colclasure)
22 GREEN GOODS
Houseplants: More Than a Pretty Face
Indoor plants promote healthy living for your customers and a healthy bottom line for your garden center.
By Suzi McCoy
28 MANAGEMENT
The Good News
Extra, extra! Out with the old, in with the new: 2009 is over, and you have a fresh opportunity to keep current
customers coming back and attract new shoppers for 2010. Here are a few ideas to get you started.
By P. Allen Smith
34 CONSUMER TRENDS
Your New Best Friend
Ah, the power of the press! But in an age where consumer print publications are cutting back on the pages they
give to gardening, it may be time to foster relationships elsewhere. Start with local garden bloggers, who could
hold the key to reaching your tech-savvy younger consumers…and more! By Mr. Brown Thumb
37 MERCHANDISING
37
Make a Big Splash in No Time
Great merchandising doesn’t mean reinventing the wheel every time you have a new product. With just a few solid
pieces to act as a backbone for your displays, you can have movable, creative merchandising in minutes — which
is often all you have. By Tina Bemis
DEPARTMENTS
6 EDITOR’S REPORT
COLUMNS
8 HEADLINES
TECH TALK
8 National Hardware Show Floor Filling Up Fast
18
14 Allan Armitage Trades His Signature Hat
Twitter and Facebook and iPhones…Oh, My!
for Dancing Shoes
After nearly 80 years in business, Pemberton Farms & Garden Center has really taken a leap in to the 21st century
and added a heavy social media element to its marketing and promotion efforts. Adding a mobile device to the 14 CALENDAR
mix only made things easier. By Mark Saidnawey
26 PRODUCT FOCUS
48 POHMER ON… 26 Accents & Décor
Learning From the Marines
46 Garden Pharmacy
It’s often said management skills can be taught, but leadership skills are ingrained at birth. But Marine offi cers
are trained in both. What can we glean from their training and expertise as we face the challenges of 2010?
52 MARKETPLACE
By Stan Pohmer
65 SHOWCASE
69 AD INDEX
70 CONSUMER TALK
Fresh Growth for 2010
4 Lawn & Garden Retailer January 2010 www.lgrmag.com
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